公司商业言论的社会责任
发布时间：2018-08-01 09:49
【摘要】：公司社会责任这一概念从20世纪30年代就开始出现了,但是却一直模糊不清、宽泛,理论界没有一个十分明确肯定的定义。公司社会责任是社会经济文化发展到一定阶段的产物,它在经营活动中产生的最主要目的即为了解决公司与社会组织、相关主体乃至个人间的诸多问题,使社会能够和谐的发展,公司取得最大化的利益。而随着公司不断巨型化的发展,其影响也在不断扩大,甚至是方方面面的。从经济到环境,从环境到劳资关系,乃至政治领域的影响也在不断的扩张。而公司以其私法上的主体身份发表的言论,即商业言论,更是影响着社会经济文化生活的各个角落。如何良性正确的使用公司拥有的话语权,也是公司社会责任中不可或缺的一个重要部分。 本文以公司的商业言论为视角,打破传统,将对公司的商业言论所承担的责任纳入到公司社会责任中来,对公司商业言论包括的内容抽象化,并将公司社会责任界定为法律层面的责任和义务,进而得出从公司商业言论的视角强化言论受意者的利益,使公司站在社会本位理念立场表达商业言论,由于现有的法律并没有对现今公司所表达的商业言论做出规定,如公司法中没有对公司言论自由做出具体规定,广告法也仅限于广告这种商业言论形态,而公司为了最大限度的赚取利润有时会牺牲这部分社会利益,法无明文规定即不禁止,因此公司商业言论的任意表达这一问题就要从完善公司对其的社会责任入手,一是完善公司表意机关的治理结构,二是以平等保护和差别保护为价值原则,以社会本位理念为价值观导向,这其中涉及公司的商业言论保护范围,既要平等的保护,肯定在推动个人决策方面的作用,又要对商业言论中虚假或容易误导公众的商业言论以及造成社会负面影响的言论差别对待,对表达商业言论的公司给予限制和处罚。 对待公司的商业言论,我们更应该看到其言论所带来的社会反应和效果,多元化多角度的审查公司社会责任的影响。因此,对公司商业言论应承担的公司社会责任问题的研究具有十分重要的理论和现实意义。
[Abstract]:The concept of corporate social responsibility (CSR) began to appear in the 1930s, but it has always been vague and broad, and there is no clear and definite definition in the theoretical circle. Corporate social responsibility is the product of the development of social economy and culture to a certain stage. The main purpose of corporate social responsibility is to solve many problems between the company and social organizations, relevant subjects and even individuals. To enable the harmonious development of society, the company to maximize the benefits. With the development of the company, its influence is expanding, even in every aspect. From the economy to the environment, from the environment to labor relations, and even the impact of the political field is also expanding. As a subject of private law, the company's business speech affects every corner of social, economic and cultural life. How to use the right to speak correctly is also an indispensable part of corporate social responsibility. From the angle of view of company's commercial speech, this paper breaks the tradition, brings the responsibility to the company's commercial speech into the corporate social responsibility, and abstracts the content of the company's commercial speech. And it defines corporate social responsibility as the responsibility and obligation of the legal level, and then draws the conclusion that from the perspective of corporate commercial speech, it can strengthen the interests of the intended speech and make the company express the commercial speech from the standpoint of the social standard concept. Because the existing laws do not provide for the commercial speech expressed by the company today, for example, the company law does not specifically regulate the freedom of speech of the company, and the advertising law is limited to advertising as a form of commercial speech. In order to maximize profits, companies sometimes sacrifice this part of social interests, which is not prohibited by law without explicit provisions. Therefore, the question of the arbitrary expression of corporate business speech should begin with the improvement of the company's social responsibility to it. One is to improve the governance structure of the company's ideographic organs, the other is to take equal protection and differential protection as the value principle, and to take the social standard concept as the value orientation, which involves the scope of business speech protection of the company, and it is necessary to protect equally. Affirm the role in promoting personal decision-making, but also to false or misleading business statements in business speech and public misguided speech and social negative impact of speech, the expression of business speech companies to impose restrictions and penalties. We should look at the social reaction and effect brought by the company's business speech and examine the influence of corporate social responsibility from multiple angles. Therefore, it is of great theoretical and practical significance to study the problem of corporate social responsibility.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F276.6;D922.291.91
本文编号：2157183
[Abstract]:The concept of corporate social responsibility (CSR) began to appear in the 1930s, but it has always been vague and broad, and there is no clear and definite definition in the theoretical circle. Corporate social responsibility is the product of the development of social economy and culture to a certain stage. The main purpose of corporate social responsibility is to solve many problems between the company and social organizations, relevant subjects and even individuals. To enable the harmonious development of society, the company to maximize the benefits. With the development of the company, its influence is expanding, even in every aspect. From the economy to the environment, from the environment to labor relations, and even the impact of the political field is also expanding. As a subject of private law, the company's business speech affects every corner of social, economic and cultural life. How to use the right to speak correctly is also an indispensable part of corporate social responsibility. From the angle of view of company's commercial speech, this paper breaks the tradition, brings the responsibility to the company's commercial speech into the corporate social responsibility, and abstracts the content of the company's commercial speech. And it defines corporate social responsibility as the responsibility and obligation of the legal level, and then draws the conclusion that from the perspective of corporate commercial speech, it can strengthen the interests of the intended speech and make the company express the commercial speech from the standpoint of the social standard concept. Because the existing laws do not provide for the commercial speech expressed by the company today, for example, the company law does not specifically regulate the freedom of speech of the company, and the advertising law is limited to advertising as a form of commercial speech. In order to maximize profits, companies sometimes sacrifice this part of social interests, which is not prohibited by law without explicit provisions. Therefore, the question of the arbitrary expression of corporate business speech should begin with the improvement of the company's social responsibility to it. One is to improve the governance structure of the company's ideographic organs, the other is to take equal protection and differential protection as the value principle, and to take the social standard concept as the value orientation, which involves the scope of business speech protection of the company, and it is necessary to protect equally. Affirm the role in promoting personal decision-making, but also to false or misleading business statements in business speech and public misguided speech and social negative impact of speech, the expression of business speech companies to impose restrictions and penalties. We should look at the social reaction and effect brought by the company's business speech and examine the influence of corporate social responsibility from multiple angles. Therefore, it is of great theoretical and practical significance to study the problem of corporate social responsibility.
【学位授予单位】：长春工业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F276.6;D922.291.91
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