网络环境下商标侵权新类型及其法律规制

发布时间：2018-02-20 17:12

本文关键词： 网络环境商标侵权法律规制　出处：《吉林财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：互联网的迅速普及改变了全球的经济模式,也改变了人类的生活模式,信息技术蔓延到生活各个领域,这其中当然也包括商标领域。网络环境下的商标侵权与传统商标侵权相比存在较大差异,而且出现了许多利用互联网技术进行的新型的商标侵权行为,这些侵权行为无疑给商标权的保护带来了更大的难度。网络环境下商标侵权具有更强的隐蔽性,由于网络经济的无边界化,及传播迅速等特点,使得地域标准淡化,侵权形式繁多。然而,我国对这些新型侵权行为模式并没有制订相应的法律进行规制。虽然在2013年我国对《商标法》进行了修改,界定了一些模糊的概念,明晰了一些商标侵权行为的规则,但是修改后的《商标法》中仍极少涉及了网络环境下的商标侵权,也使其在判定侵权及归责方面无法律依据可寻。在国际上,一些欧美发达国家试图通过实际判例中出现的网络环境下商标侵权的具体行为,将规制传统商标侵权行为理论进行新的运用,从而立法对这些侵权行为进行规制。例如,美国最具代表性的间接侵权理论。在美国判例中也将这一理论运用在商标侵权理论进行新的运用。再如,美国的反淡化理论也在美国网络环境下商标侵权的判例中有所运用。其次,一些欧洲国家,还针对网络环境下商标侵权的具体行为的特征发展出了一些新兴理论。例如德国的“公众感知”理论,英国关于“声誉商标”的理论。在借鉴国外立法理论及法律规制的基础上,我们应该制订、修改我国现有法律完善网络环境下商标侵权的法律规制。因此,正确分析网络环境下商标侵权的新类型,并找到其具体侵权特征,研究传统商标侵权理论在网络环境下的新运用,根据现实案例中网络环境下商标侵权所存在的一些法律规制存在空白的具体问题,研究出一些新型的立法理论,并结合我国整体法律体系制定出一些切实可行的法律规制的具体措施。这些对于进一步立法规制及保护商标权人的合法权益都有着极大的意义,对维护网络交易的正常秩序也将产生重大影响。
[Abstract]:The rapid spread of the Internet has changed the global economic model as well as the way human beings live, and information technology has spread to all areas of life. Of course, it also includes the trademark field. The trademark infringement in the network environment is quite different from that in the traditional trademark infringement, and there have been many new types of trademark infringement acts using Internet technology. These torts undoubtedly bring more difficulties to the protection of trademark rights. Trademark infringement has stronger concealment in the network environment. Due to the characteristics of the network economy, such as the borderless nature and rapid spread, the regional standards are desalinated. There are many forms of infringement. However, our country has not formulated corresponding laws to regulate these new types of tort. Although in 2013, our country revised the Trademark Law and defined some vague concepts. Some rules for trademark infringement have been clarified, but the revised Trademark Law still rarely deals with trademark infringement in the network environment, leaving it without a legal basis to determine infringement and imputation. Some developed countries in Europe and America try to apply the theory of regulating traditional trademark infringement through the concrete acts of trademark infringement under the network environment which appear in the actual case law, and then legislate to regulate these infringement acts. For example, The most representative indirect tort theory in the United States. This theory is also applied to the trademark infringement theory in American jurisprudence. The anti-desalination theory of the United States has also been applied in the case of trademark infringement in the United States network environment. Secondly, some European countries, Some new theories have also been developed on the characteristics of specific acts of trademark infringement in the network environment, such as the "public perception" theory in Germany. The theory of "reputation trademark" in Britain. On the basis of drawing lessons from foreign legislative theory and legal regulation, we should formulate and modify the existing laws of our country to perfect the legal regulation of trademark infringement under the network environment. Correctly analyze the new types of trademark infringement under the network environment, find out its specific infringement characteristics, and study the new application of the traditional trademark infringement theory in the network environment. According to the concrete problem that some laws and regulations of trademark infringement exist blank in the network environment in real cases, some new legislative theories are studied. And combined with the overall legal system of our country to formulate some practical and practical measures of legal regulation, which are of great significance for further legislative regulation and protection of the legitimate rights and interests of trademark owners. To maintain the normal order of network transactions will also have a major impact.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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