声音商标的法律分析及其营销策略

发布时间：2018-03-22 02:07

  本文选题：声音商标　切入点：声音“入法”　出处：《价格月刊》2017年06期 　论文类型：期刊论文

【摘要】：与传统商标一样,声音也具有区别商品和服务来源的功能,这与商标"识别性"的本质属性相吻合。声音有着适合的、有形化的自我表达方式,在进行商标注册时必须厘清其积极条件与消极条件。声音"入法"的正当性可以从心理基础、实践需求和法律基础等三个层面得到较好诠释。企业唱响声音品牌不仅要找准着力点,还要找到有效的营销策略。
[Abstract]:Like traditional trademarks, sound has the ability to distinguish between goods and service sources, which is consistent with the essential nature of the trademark's "recognizability". Sound has a suitable, tangible way of expressing itself. It is necessary to clarify the positive and negative conditions of trademark registration. The legitimacy of voice "entering the law" can be based on the psychological basis. The three levels of practical demand and legal basis are well interpreted. The sound brand should not only find the right point, but also find effective marketing strategy.
【作者单位】： 江西经济管理干部学院;
【基金】：江西经济管理干部学院院级课题“创业法律实务课程的开发与教学设计”(编号:2015YB013)知识产权法模块的阶段性成果
【分类号】：D923.43
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本文编号：1646571