人格权商品化法律研究

发布时间：2018-04-01 14:30

本文选题：人格　切入点：人格权　出处：《吉林财经大学》2015年硕士论文

【摘要】：随着我国市场经济的发展、网络媒体的日益渗透,人格权商品化的现象已频繁地出现在经济生活中。而我国现行法律对人格权商品化现象的保护出现了缺陷,不仅使许多权利主体的合法权益遭到损害,还破坏了市场竞争秩序,甚至使广大消费者遭到欺骗。因此,必须从立法上构建合理完善的制度来保护人格权商品化现象。本文从“人格”一词出发,逐步深入到人格权商品化现象,剖析了人格权商品化的来源、基础、属性、法律形式等,全面地对人格权商品化进行了解。主要包括四个方面的内容:第一个方面,通过研究传统的人格权理论及其历史发展趋势引出人格权商品话发展趋势,对人格权商品化的基本理论进行了详细介绍;第二个方面,对人格权商品化存在的机会基础、理论基础以及法律基础做了合理性分析;第三个方面,介绍了美国、德国两个国家立法上对人格权商品化现象规定的两种的不同制度;第四个方面:立足于我国当前的立法状况,结合对美、德两国人格权商品化法律规定的借鉴,对我国人格标识商品化的法律保护提出了一系列的建议。笔者认为对人格权商品化现象的法律保护不能单纯依赖人格权法的法律规定,也不应该脱离开人格权法体系对之进行外部保护,而应该从立法上为权利主体人格标识商品化定义为一种新的权利——人格标识商品化权,从立法上对人格标识商品化权进行全面的保护,以保障权利主体能够及时的采取救济措施全面、有效地保障自己的权利。
[Abstract]:With the development of our market economy and the increasing penetration of network media, the phenomenon of commoditization of personality rights has appeared frequently in economic life. Not only has the legitimate rights and interests of many rights subjects been damaged, but also the order of market competition has been damaged, and even the vast number of consumers have been deceived. It is necessary to construct a reasonable and perfect system in legislation to protect the commercialization of personality right. This article proceeds from the word "personality", and gradually goes deep into the phenomenon of commoditization of personality right, and analyzes the source, foundation and attribute of commercialization of personality right. It mainly includes four aspects: first, through the study of the traditional theory of personality right and its historical development trend, it leads to the development trend of personality right commodity. The basic theory of the commercialization of personality right is introduced in detail. In the second aspect, the opportunity basis, the theoretical basis and the legal basis of the existence of the commercialization of personality right are analyzed. Two different systems for the commercialization of personality rights in the legislation of the two countries in Germany. The fourth aspect: based on the current legislative situation of our country, combined with the United States, Germany and Germany's legal provisions on the commercialization of personality rights to draw lessons from the two countries, the United States, Germany, Germany, Germany, Germany, Germany, Germany, Germany, Germany, Germany, Germany. This paper puts forward a series of suggestions on the legal protection of the commercialization of personality logo in China. The author thinks that the legal protection of the commercialization of personality rights cannot rely solely on the legal provisions of the law of personality rights. It should not be protected outside the system of personality right law, but should be defined as a new right-personality mark commercialization right by legislation. In order to protect the right of commoditization of personality mark in legislation, the subject of right can take relief measures in time and protect his rights effectively.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923

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