假冒“专营、专卖”伪劣商品商标侵权问题研究

发布时间：2018-04-06 21:34

本文选题：假冒伪劣商品　切入点：商标侵权　出处：《兰州大学》2015年硕士论文

【摘要】：假冒伪劣“专营、专卖”商品案件层出不穷,但实践中往往是对生产、销售假冒食盐、烟草的当事人刑事、行政的处罚,很少看到专营、专卖商品商标持有人对侵犯其商品商标权的维护。假冒伪劣商品被称之为世界上除毒品外的第二大危害,我国更成为假冒伪劣商品的第一大生产国。作为国家专营、专卖的食盐、烟草等特殊商品在假冒伪劣“专营、专卖“产品给人们经济、健康带来影响的同时,更影响到专营、专卖企业商品商标权益的健康发展。专营、专卖商品具有一定的特殊性,对其商标的保护,不仅使企业商标形象不受损害,更是保护消费者对专营、专卖商品的信任。国家对专营、专卖商品有特别的法律和法规规章来保护。作为企业自身也有维护其商标合法权益的责任,本文试图通过研究提出企业应对假冒伪劣商品的商标保护措施。本文共分为五个部分:第一章假冒伪劣产品对专营、专卖商品的社会危害性。专营、专卖商品具有特殊性。假冒伪劣产品会给国家经济造成损失,影响消费者身体健康,使消费者对国家专营、专卖制度产生疑惑;第二章假冒伪劣产品对专营、专卖商品商标专有权的破坏及侵犯专营、专卖商品商标权的表现形式;第三章假冒伪劣产品侵权行为的归责,包括商标侵权的举证制度、举证责任分配和侵犯专营、专卖商品商标权的举证责任分析;第四章企业应对假冒伪劣商品侵权的措施建设,包括我国企业在各个阶段的商标保护措施和美国等发达国家企业的商标保护经验。
[Abstract]:Fake and shoddy "exclusive, exclusive" commodity cases emerge in endlessly, but in practice, criminal and administrative penalties are often imposed on the parties involved in the production and sale of counterfeit salt and tobacco.The protection of trademark holders of monopolized goods against infringement of their trademark rights.Counterfeit and inferior commodities are called the second most harmful in the world besides drugs, and our country has become the largest producer of fake and inferior goods.As the national monopoly, monopoly salt, tobacco and other special commodities in fake and inferior "franchise, monopoly" products to people's economy, health impact, but also affect the franchise, monopoly enterprise trademark rights and interests of the healthy development.The protection of the trademark not only protects the image of the enterprise trademark, but also protects the trust of the consumer to the exclusive and exclusive goods.The state has special laws and regulations to protect exclusive and exclusive commodities.As the enterprise itself also has the responsibility to safeguard its trademark legitimate rights and interests, this paper tries to put forward the trademark protection measures for enterprises to deal with fake and inferior goods through research.This paper is divided into five parts: the first chapter is the social harmfulness of fake and inferior products.Franchise, monopoly of goods with particularity.Fake and shoddy products will cause losses to the national economy, affect the health of consumers, and make consumers doubt the monopoly of the state and the monopoly system; chapter II, the destruction and infringement of exclusive rights of counterfeit and shoddy products to the exclusive rights of trademarks of commodities,The third chapter is about the liability of the infringement of fake and inferior products, including the system of proof of trademark infringement, the distribution of burden of proof and the infringement of franchise, and the analysis of burden of proof of trademark right of monopoly.The fourth chapter deals with the construction of measures for enterprises to deal with the infringement of counterfeit and shoddy goods, including the trademark protection measures of Chinese enterprises in various stages and the trademark protection experience of developed country enterprises such as the United States.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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