驰名商标认定标准研究

发布时间：2018-11-23 13:00

【摘要】：驰名商标是商标法中的重要课题,而驰名商标认定标准是确定商标是否驰名的准则。本文通过对国内外关于驰名商标认定标准的立法研究及对中国的驰名商标认定的实践中对认定标准的探索着手,分析驰名商标认定标准应该包含的项目并确认各个项目的具体要求。本文分析了地域标准、公众范围标准、知名度标准、显著性标准、注册标准等理论界比较关注的一些驰名商标的认定标准的项目,在从驰名商标的保护范围的角度探讨前述哪些标准可以作为驰名商标认定标准的项目,并最终确定了地域标准、公众范围标准和知名度标准为驰名商标认定标准应该包含的项目。本文认为应该在借鉴国外经验的基础上,建立动态灵活的驰名商标认定标准,以符合《商标法》驰名商标个案认定、被动保护及仅适用于保护的原则。在地域标准方面,本文提出应该建立双边驰名商标交流机制,在以中国作为地域标准的一般原则的基础上,把中国的主要贸易伙伴国及发达经济体做出的驰名商标认定的结果作为中国驰名认定的参考。在地域标准的对内方面,应该划分为一定区域,较大区域和极大区域。就公众范围标准,笔者认为应该采动态相关公众范围,而不是单纯的单方相关公众范围和社会公众的范围。动态相关公众既包含待认定商标的公众范围,也包含异议商标的公众范围。就知名度标准,笔者认为应该明确知名度的分类为一定知名度、较高知名度和极高知名度。综合了地域标准、公众范围标准和知名度标准后,根据案件类型不同,本文提出在确权案件中,在全国较大区域内、双方相关公众范围内的具有较高知名度的商标、在全国一定区域内、双方相关公众范围内的具有极高知名度的商标、全国极大区域内、在双方相关公众范围内的具有一定知名度的商标应认定为驰名。在侵权案件中,涉嫌侵权区域的较大范围内、在涉嫌侵权产品的相关公众范围内的具有较高知名度的商标,涉嫌侵权区域的一定范围内、在涉嫌侵权产品的相关公众范围内的具有极高知名度的商标,涉嫌侵权区域的极大范围内、在涉嫌侵权产品相关公众范围内的具有一定知名度的商标应认定为驰名。此外,本文提出了关于驰名商标认定标准的立法建议,认为应统一《商标法》第13条第二款和第三款,取消关于注册和非注册商标给予不同保护的规定,建立单一的商标驰名认定标准,认定标准应该包含三个项目,即地域标准、相关公众标准、知名度标准。通过部门规章和司法解释明确动态的认定标准,即较大区域内较高知名度、极大区域内一定知名度、一定区域内极高知名度的商标应认定为驰名。
[Abstract]:Well-known trademark is an important subject in trademark law, and the standard of determining well-known trademark is the criterion of determining whether trademark is famous or not. Through the legislative research on the standard of well-known trademark recognition at home and abroad and the practice of well-known trademark recognition in China, this paper begins with the exploration of the standard of recognition. Analyze the items that should be included in the standard of well-known trademark recognition and confirm the specific requirements of each item. This paper analyzes some well-known trademark recognition standards, such as regional standards, public scope standards, popularity standards, salience standards, registration standards, and so on. From the perspective of the scope of protection of well-known trademarks, this paper discusses which of the aforementioned standards can be used as the criteria for the recognition of well-known trademarks, and finally determines the regional standards. The standard of public scope and the standard of popularity are the items that should be included in the standard of recognition of well-known trademark. This paper holds that we should establish dynamic and flexible standards for the recognition of well-known trademarks on the basis of drawing lessons from foreign experience in order to conform to the principles of "Trademark Law" well-known trademark case determination, passive protection and only applicable to protection. In terms of regional standards, this paper proposes that a bilateral well-known trademark exchange mechanism should be established, based on the general principle of taking China as the regional standard. The results of well-known trademark recognition made by China's major trading partners and developed economies are taken as reference for China's well-known recognition. In the internal aspect of the regional standard, it should be divided into certain areas, large areas and great regions. As for the standard of public scope, the author thinks that the dynamic correlation of public scope should be adopted, rather than the simple unilateral correlation of public scope and the scope of social public. The dynamic related public includes both the public scope of trademark to be recognized and the public scope of dissenting trademark. According to the standards of popularity, the classification of popularity should be defined as certain popularity, higher popularity and extremely high visibility. After synthesizing the regional standard, the public scope standard and the popularity standard, according to the different types of cases, this paper puts forward the trademark with relatively high visibility in the case of confirming right, in the large area of the whole country, in the relevant public scope of both parties. In a certain area of the whole country, the trademark with high popularity in the relevant public scope of both sides, and the trademark with certain popularity in the relevant public scope of both sides in the great area of the whole country should be recognized as well-known. In the case of infringement, within a larger scope of the suspected infringement area, a trademark with a relatively high profile within the relevant public scope of the suspected infringing product, and a certain scope of the suspected infringing area, The trademark with high popularity in the relevant public scope of the suspected infringement product and the maximum scope of the suspected infringement area shall be recognized as well-known within the public scope of the suspected infringement product. In addition, this paper puts forward some legislative suggestions on the standard of well-known trademark recognition, and holds that the provisions on the different protection of registered and non-registered trademarks should be abolished by unifying the second and third paragraphs of Article 13 of the Trademark Law. The establishment of a single trademark well-known recognition standard should include three items, namely, regional standard, relevant public standard and popularity standard. By means of department rules and judicial interpretation, it is clear that the standard of dynamic identification, that is, the relatively high visibility in the larger area, the certain popularity in the great area, and the trademark with the extremely high popularity in a certain region should be recognized as well-known.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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