论直销法律关系及相关民事责任

发布时间：2018-05-14 10:04

本文选题：直销 + 直销合同　；参考：《华东政法大学》2008年硕士论文

【摘要】： 直销从1990年进入我国起，先是大行其道，之后又秩序混乱，为政府所全面禁止。如今，为了兑现加入WTO时关于开放分销服务贸易的承诺，直销又逐渐回到我们经济生活中。为了规范直销活动，我国政府又制定了相应的直销法规。那么，直销究竟是什么？什么人可以参与直销活动？直销法律关系究竟具有怎样的法律性质呢？在这样的法律关系中，主体之间有怎样的权利义务呢？当主体间就权利义务发生争议时，又如何分配其中的法律责任呢？带着这样的问题，本文从民商法的视角，审视直销法律关系，试图对当前立法下的直销做一个全面的解读。文章分为以下三章：第一章是直销及主体论，解决的是对直销的界定，和主体资格的问题。首先介绍和比较关于直销的各种定义，其后通过传统的营销渠道理论去分析它们，从中厘清本文要论述的当前立法下的直销的涵义。同时从本质上划清了直销和传销的界限。在对直销全貌有个清晰剖析的基础上，分别对直销法律关系中的主体进行探讨。尤其是对直销企业和直销员资格问题的探究，更是本章的亮点。对主体相关问题的细致解读，目的是为了进一步探讨其直销行为的性质。第二章是直销行为论，主要是探讨直销企业与直销员之间直销合同所涉及的法律关系的法律性质。在对直销企业、直销员、消费者这三个主体的行为的理论剖析的基础上，为了充分说理，，本章专门安排了较大篇幅，细致比较了直销合同与劳动合同、合伙合同、特许经营合同、商事代理合同、居间合同、行纪合同之间的权利第三章是责任论，主要解决的是主体之间发生权利义务纠纷之后的民事责任的分配问题。为了后文民事责任的论述，本文先基于前面的理论分析，细致梳理了直销法律关系主体之间特征性的权利义务。以直销的立法本意为指导思想，从主体间的法律关系入手，分别解决了无理由退换货责任，侵权责任、缔约过失责任以及违约责任。同时还介绍了对上述责任实现的保证金制度。论文通篇，旨在使读者对直销法律关系的私法问题有个全面性的了解，同时也试图引起读者对一些直销法律问题的思索。
[Abstract]:Direct marketing has been in China since 1990, first popular, then chaotic, and banned by the government. Now, in order to fulfill the promise of opening distribution services trade after China's entry into WTO, direct selling is gradually returning to our economic life. In order to standardize direct selling activities, our government has formulated corresponding direct selling laws and regulations. So, what exactly is direct marketing? Who can participate in direct selling activities? What is the legal nature of the legal relationship of direct selling? In such a legal relationship, what are the rights and obligations between the subjects? When there is a dispute between the subjects about the rights and obligations, how to distribute the legal responsibility among them? With such a problem, this paper examines the legal relationship of direct selling from the perspective of civil and commercial law, and tries to make a comprehensive interpretation of direct selling under the current legislation. The article is divided into the following three chapters: The first chapter is the theory of direct selling and subject, which solves the problem of the definition of direct selling and the qualification of subject. This paper first introduces and compares the definitions of direct selling, then analyzes them through the traditional marketing channel theory, and clarifies the meaning of direct selling under the current legislation. At the same time from the essence of the clear direct marketing and pyramid marketing boundaries. On the basis of a clear analysis of the general picture of direct selling, this paper probes into the subjects in the legal relationship of direct selling. In particular, the exploration of direct selling enterprises and direct selling staff qualifications is the highlight of this chapter. The purpose of this paper is to further explore the nature of direct selling behavior. The second chapter is the direct selling behavior theory, mainly discusses the legal nature of the direct selling contract between the direct selling enterprise and the direct selling staff. On the basis of the theoretical analysis of the behavior of the three main bodies of direct selling enterprises, direct sellers and consumers, and in order to fully reason, this chapter has arranged a great deal of space to compare the direct selling contract with the labor contract, the partnership contract, in detail. Rights between franchise contracts, commercial agency contracts, intermediary contracts, and agency contracts The third chapter is the theory of liability, which mainly solves the problem of the distribution of civil liability after the dispute of rights and obligations between subjects. In order to discuss the civil liability, this paper firstly combs the characteristic rights and obligations between the subjects of direct selling legal relationship based on the previous theoretical analysis. With the legislative intention of direct selling as the guiding ideology, starting with the legal relationship between the subjects, the liability for unjustified return and exchange of goods, the liability for tort, the liability for fault in contracting and the liability for breach of contract are solved respectively. At the same time, it also introduces the deposit system for the realization of the above-mentioned responsibility. The purpose of this paper is to make readers have a comprehensive understanding of the private law issues of direct selling legal relations, and at the same time to make readers think about some legal problems of direct selling.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：D922.294;D923

【引证文献】