处方药网售前路未卜

发布时间：2018-04-09 17:10

本文选题：互联网浪潮　切入点：医药行业　出处：《法人》2016年01期

【摘要】：正处方药网售,尤其是O2O正成为互联网电商巨头和医药巨头们共谋未来的布局焦点。但政策推进并不明朗,网售处方药仍前路漫漫"药品监管部门提示:如发现本网站有任何直接或变相销售处方药行为,请保留证据,拨打12331举报,举报查实给予奖励。"在多数医药电商的药品展示网页上,都可以看见以上类似的一行小字提示。然而吊诡的是,在同一网页上展示甚至是销售的药品,却往往正是处方药。医药行业丰厚的利润与传统销售格局的空间,使其成为被互联网浪潮袭卷改造的重点行业,BAT巨头投入重金布局,
[Abstract]:Online sales of prescription drugs, especially O _ 2O, are becoming the focus of Internet e-commerce giants and pharmaceutical giants working together for the future.But the policy is not clear, online prescription drugs still have a long way to go, "drug regulatory authorities suggest: if this site found any direct or disguised sales of prescription drugs, please keep evidence, call 12331 to report, report to give incentives."A similar line of hints can be found on the drug display pages of most ecommerce companies.Paradoxically, drugs that are even sold on the same page are often prescription drugs.The huge profits of the pharmaceutical industry and the space of the traditional sales pattern make it become a key industry transformed by the Internet wave, and the bat giant has invested heavily in the layout.
【作者单位】：《法人》;
【分类号】：D922.16

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