价值工程在房地产项目管理的应用研究

发布时间：2018-04-09 00:01

本文选题：价值工程　切入点：房地产　出处：《浙江工业大学》2014年硕士论文

【摘要】：价值工程理论在1978年引入中国,并得到推广使用。目前在国内被认为是有着巨大改善潜力的房地产业,对价值工程的应用却松散和缓慢。在实践操作中,能够真正有计划有组织地把价值工程方法应用到项目管理中去的房地产企业可以说是屈指可数。伴随近几年来,房地产市场越来越规范,土地资源日益稀缺,获取土地成本越来越高,企业的开发成本逐年增加,利润空间逐年减少。基于价值工程在用来分析问题、解决问题时有独特的优越性和创新性,房地产企业想获得长足、稳步、可持续性发展,就要充分利用价值工程原理应用到房地产项目管理过程中,设法提高产品的核心价值,培育企业的核心竞争力。文章首先介绍了国内外目前对价值工程的应用和研究现状,解读了我国当前房地产项目管理的弊端,进而阐明价值工程方法应用可以对房地产项目管理带来的益处。其次,阐明了价值工程的含义、特征及工作原理,以及房地产项目管理的内容和特征。然后,进行了房地产项目管理在策划、设计、施工三个阶段的价值分析,并通过案例详细研究了价值工程理论的具体应用方法,论证了价值工程方法能为企业评选出最佳方案、提高产品功能、提出改进措施、降低成本费用、提高产品价值,促使企业经济效益提高。其中房地产项目策划阶段的案例应用价值工程原理,采用功能指数法计算出四个策划方案的价值指数,然后根据四种情况,分别评价选择出对应合适的策划方案,满足房地产企业对策划方案的要求；房地产项目设计阶段的案例同样采用功能指数法,选出价值指数最高的设计方案A,满足了住宅设计功能,控制造价成本；房地产项目施工阶段的案例采用功能成本法,选出价值系数小于1的分部工程项目作为改进对象,计算出改善幅度金额和改善优先次序,并且提出从施工组织、技术、经济、合同等四个方面的改进措施和方法,降低现实成本,完成住宅工程项目控制成本目标任务。最后,对文章做出总结和对价值工程应用的展望。其中在总结里,提出价值工程贯穿于房地产项目管理中,促使项目具有较大市场适应性,整体项目价值能得到提升,获得较高的项目效益；在展望里,指出价值工程应用的不足之处,并提出笔者对如何做好价值工程工作的建议。
[Abstract]:The theory of value engineering was introduced into China in 1978 and has been popularized and used.At present, it is regarded as the real estate industry with great improvement potential in China, but the application of value engineering is loose and slow.In practice, there are only a few real estate enterprises that can apply the value engineering method to project management in a planned and organized way.In recent years, the real estate market has become more and more standardized, land resources are becoming increasingly scarce, the cost of acquiring land is increasing, the development cost of enterprises is increasing year by year, and the profit space is decreasing year by year.Based on the unique superiority and innovation of value engineering in analyzing problems and solving problems, real estate enterprises want to achieve considerable, steady and sustainable development.It is necessary to make full use of the principle of value engineering in the process of real estate project management, try to improve the core value of products and cultivate the core competitiveness of enterprises.This paper first introduces the current application and research status of value engineering at home and abroad, interprets the disadvantages of real estate project management in China, and then clarifies the benefits that value engineering method can bring to real estate project management.Secondly, it clarifies the meaning, characteristics and working principle of value engineering, as well as the content and characteristics of real estate project management.Then, the paper analyzes the value of the real estate project management in the three stages of planning, design and construction, and studies the concrete application method of the value engineering theory in detail through the case, and proves that the value engineering method can select the best scheme for the enterprise.Improve the function of product, put forward the improvement measures, reduce the cost, increase the value of the product, and promote the economic benefit of the enterprise.In the case of real estate project planning stage, the value engineering principle is applied, and the value index of the four planning schemes is calculated by using the function index method. Then, according to the four situations, the corresponding planning scheme is evaluated and selected respectively.In order to meet the requirements of the real estate enterprises, the design stage of the real estate project also adopts the function index method to select the design scheme with the highest value index, which satisfies the function of the house design and controls the cost of the real estate project.In the case of real estate project construction stage, the function cost method is used to select the partial project with value coefficient less than 1 as the improvement object, to calculate the improvement amount and the improvement priority, and to put forward from the construction organization, technology and economy,The improvement measures and methods in four aspects, such as contract, reduce the realistic cost and accomplish the target task of controlling the cost of residential engineering project.Finally, the article is summarized and the application of value engineering is prospected.In the summary, it is put forward that the value engineering runs through the real estate project management, and promotes the project to have the greater market adaptability, the overall project value can be promoted, obtains the higher project benefit.The deficiency of value engineering application is pointed out, and the author's suggestion on how to do value engineering work well is put forward.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU712

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