包装设计中的材质美研究

发布时间：2018-04-09 20:32

本文选题：包装设计　切入点：材质　出处：《青岛大学》2017年硕士论文

【摘要】：包装设计的历史与人类文明的发展有着密不可分的联系,作为一种信息传达媒介,在我们日常生活中具有不可替代性,而材质的掌握和应用则是包装设计发展的基础,对包装选材和合理包装有很重要的意义。材质设计的不同思维方式为包装设计产品提供了无限可能性。论文通过研究不同材质的性能及其在包装设计中的恰当体现与运用,打破对材质固有认识的局限,创造性地对材质进行挖掘、再造,表达现代设计师对艺术、自然和社会的看法,因此以材质为中心的研究,是以最清晰合理的表现方式,实现包装与材质的完美结合,提供更广阔的选材空间,创造出更加完善的包装产品。材质的认识和利用是人类社会发展进化的成果,并且每个人对材质的选择和把握是完全自由的,而恰到好处的材质表现能带给人强烈的视觉和触觉感受,这对于包装设计是不可忽视的因素。所以深入研究材质,掌握如何合理的运用材质,对于包装设计工作有着至关重要的影响。总之,对材质的研究是一个永恒的课题。
[Abstract]:The history of packaging design is closely related to the development of human civilization. As a medium of information communication, packaging design is irreplaceable in our daily life, and the mastery and application of materials is the basis of packaging design development.For packaging material selection and reasonable packaging has a very important significance.Different ways of thinking about material design provide unlimited possibilities for packaging design products.By studying the performance of different materials and their proper embodiment and application in packaging design, the paper breaks the limitation of inherent understanding of material, creatively excavates and reconstructs material, and expresses modern designers' art.From the view of nature and society, the research of taking material as the center is to realize the perfect combination of packaging and material in the most clear and reasonable expression way, to provide wider material selection space, and to create more perfect packaging products.The understanding and use of materials is the result of the development and evolution of human society, and everyone is completely free to choose and grasp the material, and the right material performance can bring people strong visual and tactile feelings.This is a factor that can not be ignored for packaging design.So it is very important for packaging design to study the material and how to use it reasonably.In short, the study of material is an eternal subject.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TB482

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