如何破解网络舆论中“沉默的螺旋”效应
发布时间：2018-11-23 18:19
【摘要】：正"沉默的螺旋":新媒体语境下的理论检视20世纪70年代,德国学者诺依曼基于对德国议会选举的观察,提出了舆论形成与扩散过程中"沉默的螺旋"效应。这个理论从社会控制的层面,探讨了意见环境、群体压力对个体心理及行为的影响,即个体在发表意见的时候,出于对社会孤立的恐惧,倾向于主动或被动地选择屈从于多数派的声音和观点,这种屈从最终促成了公众舆论中优势意见"一面倒"现象。(1)"沉默的螺旋"假说提出近50多年来,对于这一假说的实证和理
[Abstract]:"the Spiral of Silence": a theoretical Review in the context of New Media in the 1970s, Neumann, a German scholar, put forward the "spiral of silence" effect in the process of formation and diffusion of public opinion based on his observation of German parliamentary elections. This theory explores the influence of the opinion environment and group pressure on individual psychology and behavior from the level of social control, that is, when individuals express their opinions, out of fear of social isolation, The tendency to actively or passively choose to submit to the voices and views of the majority, which ultimately contributed to the "one-sided" phenomenon of dominant opinion in public opinion. (1) the "spiral of silence" hypothesis has been put forward for more than 50 years. Evidence and rationale for this hypothesis
【作者单位】： 天津师范大学新闻传播学院;
【基金】：中国博士后特等资助项目“转型期我国网络政治话语主体的表达;传播与沟通”(编号:2017T100161) 中国博士后一等资助项目“当代中国政治话语的变迁与传播研究”(编号:2016M590207) 天津市哲学社会科学规划项目“新媒体舆情应对及社会治理机制创新”(编号:TJXC16-004)的阶段性成果
【分类号】：G206
，
本文编号：2352350
[Abstract]:"the Spiral of Silence": a theoretical Review in the context of New Media in the 1970s, Neumann, a German scholar, put forward the "spiral of silence" effect in the process of formation and diffusion of public opinion based on his observation of German parliamentary elections. This theory explores the influence of the opinion environment and group pressure on individual psychology and behavior from the level of social control, that is, when individuals express their opinions, out of fear of social isolation, The tendency to actively or passively choose to submit to the voices and views of the majority, which ultimately contributed to the "one-sided" phenomenon of dominant opinion in public opinion. (1) the "spiral of silence" hypothesis has been put forward for more than 50 years. Evidence and rationale for this hypothesis
【作者单位】： 天津师范大学新闻传播学院;
【基金】：中国博士后特等资助项目“转型期我国网络政治话语主体的表达;传播与沟通”(编号:2017T100161) 中国博士后一等资助项目“当代中国政治话语的变迁与传播研究”(编号:2016M590207) 天津市哲学社会科学规划项目“新媒体舆情应对及社会治理机制创新”(编号:TJXC16-004)的阶段性成果
【分类号】：G206
，
本文编号：2352350
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