长沙市商业步行街标识系统设计实例研究
发布时间：2018-12-17 15:29
【摘要】：城市商业步行街通常来说是城市的中心商圈,是人们休闲购物、娱乐活动的公共场所,对城市印象起着极其重要的作用。随着城市发展,功能性商业步行街标识系统在高度信息化的复杂步行街商业环境体系中不仅是有着必要功能性的城市视觉设计,它在美化城市公共环境的同时还代表着城市的视觉形象、传播着城市的地域文化。城市商业步行街标识系统设计是一门涉及了众多学科的交叉学科,它将视觉传达设计与城市商业步行街的空间有机的结合,体现功能性的同时以无声的传播方式提高着城市的公共管理效率与水平,提升了人们的生活质量。 文章对长沙市商业步行街标识系统的定义以及其构建含义进行了阐述,指出了构建完整的新标识系统的目的。接着以国内外的经典设计案例为参考对其进行了研究分析；根据实际的调查与数据统计,针对长沙市商业步行街标识系统现状,指出了其中诸多不合理的问题,提出了设计上需要改善的方面并制作了改进的实例；提供了相关的理论依据以支持在未来的设计改良实践中可以得到更能体现长沙人文地域特色、更能提高人舒适度、更能体现实用性与艺术性完美结合的标识系统。最后从平面设计的角度对长沙市黄兴商业步行街标识系统的设计实例进行剖析研究,通过对系统中的标识制定设计规范,着重解决了标识系统的视觉统一性问题,并从实用性、功能性与地域文化性等角度对黄兴商业步行街标识系统进行了探索性的创新研究。
[Abstract]:The city commercial pedestrian street is usually the central commercial district of the city. It is the public place of people's leisure shopping and entertainment activities, which plays an extremely important role in the impression of the city. With the development of the city, the functional commercial pedestrian street marking system is not only the necessary functional city visual design in the highly information complex pedestrian street commercial environment system, It not only beautifies the public environment of the city, but also represents the visual image of the city and spreads the regional culture of the city. The design of the city commercial pedestrian street logo system is an interdisciplinary subject involving many disciplines. It combines the visual communication design with the space of the city commercial pedestrian street. At the same time, it can improve the efficiency and level of urban public administration and improve people's quality of life. This paper expounds the definition and meaning of the marking system of Changsha Commercial pedestrian Street, and points out the purpose of constructing a complete new marking system. Then the classic design cases at home and abroad as a reference for its research and analysis; According to the actual investigation and data statistics, aiming at the present situation of the commercial pedestrian street marking system in Changsha, this paper points out a lot of unreasonable problems, puts forward some aspects that need to be improved in the design and makes an improved example. It provides the relevant theoretical basis to support the design improvement practice in the future can better reflect the characteristics of Changsha humanistic region, can improve the comfort of people, more can reflect the practical and artistic perfect combination of the marking system. Finally, from the angle of plane design, this paper analyzes and studies the design example of the marking system of Huangxing Commercial pedestrian Street in Changsha City. By establishing the design standard for the marking in the system, the problem of the visual unity of the marking system is solved emphatically, and the practicability of the system is discussed. From the angle of function and regional culture, this paper makes an exploratory and innovative study on the marking system of Huangxing Commercial pedestrian Street.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU984.13
本文编号：2384389
[Abstract]:The city commercial pedestrian street is usually the central commercial district of the city. It is the public place of people's leisure shopping and entertainment activities, which plays an extremely important role in the impression of the city. With the development of the city, the functional commercial pedestrian street marking system is not only the necessary functional city visual design in the highly information complex pedestrian street commercial environment system, It not only beautifies the public environment of the city, but also represents the visual image of the city and spreads the regional culture of the city. The design of the city commercial pedestrian street logo system is an interdisciplinary subject involving many disciplines. It combines the visual communication design with the space of the city commercial pedestrian street. At the same time, it can improve the efficiency and level of urban public administration and improve people's quality of life. This paper expounds the definition and meaning of the marking system of Changsha Commercial pedestrian Street, and points out the purpose of constructing a complete new marking system. Then the classic design cases at home and abroad as a reference for its research and analysis; According to the actual investigation and data statistics, aiming at the present situation of the commercial pedestrian street marking system in Changsha, this paper points out a lot of unreasonable problems, puts forward some aspects that need to be improved in the design and makes an improved example. It provides the relevant theoretical basis to support the design improvement practice in the future can better reflect the characteristics of Changsha humanistic region, can improve the comfort of people, more can reflect the practical and artistic perfect combination of the marking system. Finally, from the angle of plane design, this paper analyzes and studies the design example of the marking system of Huangxing Commercial pedestrian Street in Changsha City. By establishing the design standard for the marking in the system, the problem of the visual unity of the marking system is solved emphatically, and the practicability of the system is discussed. From the angle of function and regional culture, this paper makes an exploratory and innovative study on the marking system of Huangxing Commercial pedestrian Street.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：TU984.13
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