老龄化社会下我国专业老年网站内容分析
发布时间：2019-02-13 09:49
【摘要】：随着当前我国老龄化社会进程的加快，老年事业的发展呈现出了良好的发展态势。各类公共管理及社会服务纷纷向老年领域拓展和延伸。作为具有公共服务职能的大众媒介当然也不例外。老年人口的增加，改变了媒介受众的传统格局，使媒介报道和服务面临着更多的机遇与挑战。而作为“第五媒体”的网络新媒体的出现和发展，又正好面临着老年群体激增的社会趋势。因此，探究老年受众与网络媒体的互动情况就具有了一定的理论和实践意义。20世纪初期以来，我国专业老年网站发展迅速。不仅在数量上逐渐增多，在所含内容，辐射范围等方面也得到了一定的提升。但是，在这些为数众多的网站中，也存在着不少的问题，影响了专业老年网站的良性发展，无法形成有效的网络信息传播。介于此，本论文希望通过具体的网站内容分析，找到这些专业老年网站中具有一定共性的问题，从而提出相应的发展策略，促进老年网站在服务老年受众和推动老龄化发展方面的作用发挥。 本文的中心内容主要分为六个部分。第一部分首先对当前世界以及我国的老龄化情况进行描述，形成分析研究的相关背景。第二部分探究具体的老年受众的群体特征，其中包括生理、心理以及媒介接触和消费。从而为之后网站的具体分析提供必要的内容支持。第三部分就老年人接触与使用网络媒介的可行性进行了分析，并提出老年网站对老年受众及老龄化社会发展的积极意义。第四部分简单概述了我国老年网站的发展历程并进行了网站的类型划分，服务于下一部分网站的具体内容分析。第五部分综合选取了五家在我国受欢迎程度较高的专业老年网站。通过对其栏目设计、报道风格、语言特色等的比较研究，发现目前我国专业老年网站存在的一些问题。并通过进一步与综合类门户网站的比较，深化了专业老年网站应有的特点。第六部分，在前文论述的基础上，提出了老龄化社会下专业老年网站的发展策略。最后一部分通过对全文内容进行总结，得出相应的研究结论。
[Abstract]:With the acceleration of aging society in China, the development of the cause of the elderly presents a good development trend. All kinds of public administration and social services have expanded and extended to the field of old age. As a public service function of the mass media is certainly no exception. The increase of elderly population has changed the traditional pattern of media audience and made media report and service face more opportunities and challenges. As the "fifth media", the emergence and development of new network media is facing the social trend of the proliferation of elderly groups. Therefore, it is of theoretical and practical significance to explore the interaction between the aged audience and the network media. Since the beginning of the 20th century, professional elderly websites in China have developed rapidly. Not only in quantity, but also in the content, radiation range and other aspects have been improved. However, in these numerous websites, there are also many problems, which affect the benign development of professional elderly websites, and can not form effective network information dissemination. In view of this, this paper hopes that through the concrete website content analysis, finds these specialized old age websites has the certain common question, thus proposes the corresponding development strategy, Promote the role of the elderly website in serving the elderly audience and promoting the development of aging. The main content of this paper is divided into six parts. The first part first describes the aging situation in the world and China, and forms the relevant background of the analysis and research. The second part explores the specific characteristics of the elderly audience, including physical, psychological and media contact and consumption. In order to provide the necessary content support for the specific analysis of the website. The third part analyzes the feasibility of contact and use of network media for the elderly, and puts forward the positive significance of the elderly website to the elderly audience and the development of aging society. The fourth part gives a brief overview of the development of the elderly website in China and the classification of the website, serving for the next part of the specific content analysis of the website. The fifth part selects five professional websites which are popular in our country. Through the comparative study of its column design, reporting style and language characteristics, we find some problems existing in our country's professional elderly websites. And through the further comparison with the comprehensive portal website, deepened the specialized old person website should have the characteristic. The sixth part, on the basis of the previous discussion, puts forward the development strategy of the professional elderly website in the aging society. In the last part, the conclusion is drawn by summarizing the content of the paper.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D669.6;G206
本文编号：2421417
[Abstract]:With the acceleration of aging society in China, the development of the cause of the elderly presents a good development trend. All kinds of public administration and social services have expanded and extended to the field of old age. As a public service function of the mass media is certainly no exception. The increase of elderly population has changed the traditional pattern of media audience and made media report and service face more opportunities and challenges. As the "fifth media", the emergence and development of new network media is facing the social trend of the proliferation of elderly groups. Therefore, it is of theoretical and practical significance to explore the interaction between the aged audience and the network media. Since the beginning of the 20th century, professional elderly websites in China have developed rapidly. Not only in quantity, but also in the content, radiation range and other aspects have been improved. However, in these numerous websites, there are also many problems, which affect the benign development of professional elderly websites, and can not form effective network information dissemination. In view of this, this paper hopes that through the concrete website content analysis, finds these specialized old age websites has the certain common question, thus proposes the corresponding development strategy, Promote the role of the elderly website in serving the elderly audience and promoting the development of aging. The main content of this paper is divided into six parts. The first part first describes the aging situation in the world and China, and forms the relevant background of the analysis and research. The second part explores the specific characteristics of the elderly audience, including physical, psychological and media contact and consumption. In order to provide the necessary content support for the specific analysis of the website. The third part analyzes the feasibility of contact and use of network media for the elderly, and puts forward the positive significance of the elderly website to the elderly audience and the development of aging society. The fourth part gives a brief overview of the development of the elderly website in China and the classification of the website, serving for the next part of the specific content analysis of the website. The fifth part selects five professional websites which are popular in our country. Through the comparative study of its column design, reporting style and language characteristics, we find some problems existing in our country's professional elderly websites. And through the further comparison with the comprehensive portal website, deepened the specialized old person website should have the characteristic. The sixth part, on the basis of the previous discussion, puts forward the development strategy of the professional elderly website in the aging society. In the last part, the conclusion is drawn by summarizing the content of the paper.
【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：D669.6;G206
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