基于区域民俗旅游会展的广告创意设计研究

发布时间：2018-05-16 18:41

本文选题：会展 + 广告创意设计　；参考：《包装工程》2017年18期

【摘要】：目的旨在提出基于区域民俗旅游会展的广告创意设计的有效形式和方法。方法以杨柳青民俗文化旅游节为例,将传统手工艺等民俗元素与现代观念、技术并置,结合民俗旅游会展的独特广告宣传价值,对区域民俗旅游会展的广告形式的创意设计进行分析。结论在此基础上,提出包括整合区域民俗旅游会展的品牌形象、民族文化的深度介入、传统手工艺符号的合理运用、旅游观念改变广告方式、户外新媒体和传统手工艺的互动等广告创意设计建议,继而也为传统手工艺等民俗文化的在当下的发展给出了新的视角和思路。
[Abstract]:Objective to propose an effective form and method of advertising creative design based on regional folklore tourism exhibition. Methods taking Yangliuqing Folk Culture Tourism Festival as an example, the traditional handicraft and other folklore elements were combined with modern concepts and techniques, and the unique advertising value of folklore tourism exhibition was combined. This paper analyzes the creative design of the advertising form of regional folklore tourism exhibition. On the basis of this, the author puts forward some suggestions, including the integration of the brand image of regional folk-custom tourism exhibition, the deep involvement of national culture, the rational use of traditional handicraft symbols, and the change of tourism concept in advertising mode. New outdoor media and traditional handicraft interactive advertising creative design suggestions, and then for the traditional handicraft and other folk culture in the current development of a new perspective and ideas.
【作者单位】：天津师范大学;
【基金】：天津市艺术科学规划项目(D12045) 天津师范大学校青年基金项目(52WU1410)
【分类号】：J524.3

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