商业综合体业态空间的模块化研究

发布时间：2018-11-03 16:46

【摘要】：商业综合体作为国内市场上重要的实体经济,在信息时代的背景下正在饱受电商的冲击,伴随其大量的同质化布局建设,进一步地减弱了其线下消费者的数量。作为综合体建筑的一种类型,商业综合体是以商业为中心(依照占比与权重)配套办公、酒店、展览、会议等三种以上的物业组合。业态作为营业的形态结合商业空间做到了形式与功能的统一,复杂的业态空间带动着商业综合体核心部分不断地进行协同运作。文章以综合体商业部分为研究对象,本着理论与实践相结合的原则,首先对课题研究的背景、国内外商业综合体和模块化设计的研究现状作了系统的阐述,然后在确定模块化理论与业态空间深度关联的基础上,借助模块化设计方法重点研究其业态空间的构成与布局。本文强调以模块化设计的思维方式,通过对典型的商业综合体实际项目进行模块化分级研究,探究了店铺单元、店铺组团、平面单元模块内部的一般形态和基本特征,在明晰业态空间“黑箱”内部的功能细分和一般组合规律的前提下,结合商业规律与商业建筑的特点,以模块化的思维重新建立业态空间系统,在系统内部进行商业化定位后的功能模块组合设计。企业与企业的竞争是价值链的竞争,文章将模块化理论应用到商业综合体业态空间的设计过程中能最大化商业综合体在价值链这一网络平台的价值增值效应。通过模块的有机组织、协同设计建构差异化的价值体系,使商业综合体业态空间模块化的研究回归到建筑设计的本质上,设计师可通过对系统内模块的整体把控设计出不同定位下商铺空间的组织形态,形成新的顾客价值让渡系统这一子系统,保证商业综合体运营的持续盘活,达到不同阶段的稳场和旺场的目标效益,真正做到人与建筑的和谐共生。
[Abstract]:As an important real economy in the domestic market, the commercial complex is suffering the impact of e-commerce under the background of the information age. With its large number of homogenized layout construction, it further weakens the number of consumers below the line. As a kind of complex building, commercial complex is a combination of three or more kinds of property, such as office, hotel, exhibition, conference and so on. As a business form, the business form combines with the commercial space to achieve the unity of form and function, and the complex business space drives the core part of the commercial complex to operate in a coordinated manner. Based on the principle of the combination of theory and practice, this paper takes the commercial part of the complex as the research object. Firstly, the background of the research, the current research situation of the commercial complex and modular design at home and abroad are systematically expounded. Then, on the basis of determining the deep correlation between modularization theory and business space, the composition and layout of the business space are studied with the help of modular design method. This paper emphasizes the mode of thinking of modular design, through the modular classification of typical commercial complex projects, explores the general form and basic characteristics of the store unit, shop group and flat unit module. On the premise of clarifying the functional subdivision and general combination law of the black box in the format space, combining the commercial law and the characteristics of the commercial building, the paper reestablishes the system of the trade space by modularization thinking. The function module combination design after commercial positioning is carried out inside the system. The competition between enterprises and enterprises is the competition of value chain. In this paper, the modular theory is applied to the design process of business complex space, which can maximize the value added effect of commercial complex in the network platform of value chain. Through the organic organization of the module, the cooperative design constructs the differential value system, which makes the study of the commercial complex space modularization return to the essence of the architectural design. The designer can design the organization form of the shop space under different positioning by controlling the whole module of the system, and form the new subsystem of customer value transfer system, which can ensure the continuous development of the commercial complex operation. To achieve different stages of stability and prosperity of the objective benefits of real harmony between human and building symbiosis.
【学位授予单位】：哈尔滨工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：TU247

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