对广州会展业发展现状及存在问题的分析

发布时间：2018-11-05 19:35

【摘要】：中国会展经济始于1957年的广交会,在过去的五十多年里会展经济取得巨大发展。促进会展业健康发展在十二五规划中被首次明确地指出。21世纪后,会展业以飞快的速度发展,进入了一个新的时期。在国内的城市中,广州是会展业发起的领头羊,其会展经济发展情况具有代表性意义。本文通过定性分析法对广州会展业发展现状及存在问题进行研究。研究内容主要包括展览情况、会议情况、节事活动、发展目标、空间布局、政策法规、行业标准、相关机构和人才培养。主要结论:一是广州会展业的发展出现不平衡性;二是国际化水平偏低,与上海、北京等城市存在差距;三是广交会进入成熟期,成交额下降明显;四是会议水平与场地实力不对称;五是广州会展教育现状不能满足发展需要;六是资金补助政策存在不妥。对此,笔者对广州会展业的发展提出针对性建议,并就本文研究的局限性进行讨论。
[Abstract]:The exhibition economy of China began with the Canton Fair in 1957 and has made great progress in the past 50 years. It is pointed out clearly for the first time in the 12th Five-Year Plan to promote the healthy development of the exhibition industry. After the 21st century, the exhibition industry has entered a new period with the rapid development. In the domestic cities, Guangzhou is the leader of the exhibition industry, its exhibition economy development has the representative significance. In this paper, the present situation and existing problems of Guangzhou convention and exhibition industry are studied by qualitative analysis method. The main contents of the research include exhibition, conference, festival activities, development objectives, spatial layout, policies and regulations, industry standards, related institutions and talent training. The main conclusions are as follows: first, the development of Guangzhou convention and exhibition industry is unbalanced; second, the level of internationalization is on the low side, and there is a gap with cities such as Shanghai and Beijing; Fourth, the meeting level is not symmetrical with the strength of the venue; fifth, the present situation of exhibition education in Guangzhou can not meet the needs of development; sixth, the fund subsidy policy is inappropriate. Therefore, the author puts forward some suggestions on the development of Guangzhou convention and exhibition industry, and discusses the limitations of this study.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F713.83

【相似文献】