安徽芜湖旅游纪念品设计研究
发布时间：2019-06-09 15:19
【摘要】：旅游是一种重要的涉及社会、经济、文化等众多层面的综合性现象。近年来,中国旅游业正以前所未有的速度向前发展,据世界旅游组织预测,到2020年,中国将成为世界第一大旅游接待国和第四大旅游出境国。旅游业已成为现代产业中一个重要的组成部分,所占的比重越来越大,在国民经济中的作用不断显现,旅游业正是因为其强劲的发展势头而被称作“朝阳产业”。旅游业包含着“吃、住、行、游、购、娱”六大要素,其中旅游购物收入是弹性最大的一项收入,旅游纪念品的生产也是旅游业中的一项高附加值的产业,发展旅游纪念品不仅能对经济起到推动作用,更能对旅游地起到推广、宣传作用。 相比旅游业的发展势头,旅游纪念品的发展却相对滞后,我国当前的旅游纪念品依然存在着诸多问题：缺乏地域特色,千篇一律,品质优劣,毫无文化内涵等。我国旅游纪念品收入在旅游总收入中所占比重较小,一般在20%左右,而一些发达国家或地区这个比重已是40%----60%左右。由此可见,我国旅游纪念品发展弱势更加突出,如何开发和设计旅游纪念品,已成为研究的重要课题。中国越来越重视旅游纪念品的发展,对于旅游纪念品的研究也日益增多,但是综合运用旅游学和艺术设计学知识,对旅游纪念品的设计策略的相关研究还较少。 本文就是基于这样的背景,对旅游纪念品购买动机和游客类型进行探索性的分析,提出了行之有效的设计思路,希望能为芜湖的旅游纪念品开发和设计工作提供参考和指导,促进芜湖旅游经济的发展。论文首先对国内外旅游纪念品设计情况进行了调查研究,为后面研究提供了依据。其次,对旅游纪念品的概念、分类等作了阐述,探析了旅游者购物动机和影响因素,为下文奠定理论基础。第三,分析了地域文化和旅游纪念品设计的关系。第四,针对芜湖市的实际情况,提出了开发芜湖旅游纪念品的设计原则和设计方法。论文最后还对芜湖旅游纪念品未来的发展趋势作了展望。
[Abstract]:Tourism is an important comprehensive phenomenon involving society, economy, culture and so on. In recent years, China's tourism industry is developing at an unprecedented speed. According to the forecast of the World Tourism Organization, by 2020, China will become the world's largest tourist host country and the fourth largest tourist outbound country. Tourism has become an important part of modern industry, accounting for more and more proportion, and its role in the national economy continues to appear. Tourism is called "sunrise industry" precisely because of its strong development momentum. Tourism contains six elements: "eat, live, travel, buy and entertain". Among them, the income of tourism shopping is the most flexible one, and the production of tourist souvenirs is also a high value-added industry in the tourism industry. The development of tourist souvenirs can not only promote the economy, but also promote and publicize the tourist destination. Compared with the development momentum of tourism, the development of tourist souvenirs lags behind. There are still many problems in the current tourist souvenirs in our country: lack of regional characteristics, uniformity, quality, no cultural connotation and so on. The proportion of tourist souvenir income in total tourism income in China is small, generally about 20%, while in some developed countries or regions, the proportion is about 40% 鈮，
本文编号：2495651
[Abstract]:Tourism is an important comprehensive phenomenon involving society, economy, culture and so on. In recent years, China's tourism industry is developing at an unprecedented speed. According to the forecast of the World Tourism Organization, by 2020, China will become the world's largest tourist host country and the fourth largest tourist outbound country. Tourism has become an important part of modern industry, accounting for more and more proportion, and its role in the national economy continues to appear. Tourism is called "sunrise industry" precisely because of its strong development momentum. Tourism contains six elements: "eat, live, travel, buy and entertain". Among them, the income of tourism shopping is the most flexible one, and the production of tourist souvenirs is also a high value-added industry in the tourism industry. The development of tourist souvenirs can not only promote the economy, but also promote and publicize the tourist destination. Compared with the development momentum of tourism, the development of tourist souvenirs lags behind. There are still many problems in the current tourist souvenirs in our country: lack of regional characteristics, uniformity, quality, no cultural connotation and so on. The proportion of tourist souvenir income in total tourism income in China is small, generally about 20%, while in some developed countries or regions, the proportion is about 40% 鈮，
本文编号：2495651
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