长沙银行国际业务的提升路径研究

发布时间：2018-01-30 23:36

本文关键词： 长沙银行国际业务 SWOT分析提升路径　出处：《中南大学》2012年硕士论文　论文类型：学位论文

【摘要】：目前外资银行逐渐进入我国内陆地区,国际业务成为中外银行竞争的焦点。长沙银行具有明显的本币优势和外币劣势,加快国际业务发展步伐,是长沙银行顺应发展潮流、迎接股改、实施国际化经营战略的必由之路。但当前长沙银行在开展国际业务的过程中还存在着诸多的问题和缺陷,如何尽快增强国际业务的服务能力,对长沙银行的经营管理产生着全面而深远的影响。本文简要回顾了国内外针对于国际业务发展的相关研究,在相关理论的基础上,从国际业务机构设置、国际业务理念、国际业务产品和国际业务特色四个方面分析了长沙银行国际业务的发展现状,然后从经营管理主体方面、经营管理运作方面以及经营管理队伍三个大方面总结归纳出长沙银行国际业务开展过程中存在的问题。进一步探讨了长沙银行在开展国际业务中的内部环境和外部环境,总结出长沙银行国际业务的优势在于品牌形象、资金实力、核心客户和机制创新等方面,劣势则是缺乏清晰的发展战略、高端客户营销能力不强、服务功能不足、专业人才数量不足、员工技能单一等,机会在于经济全球化,金融一体化、国内经济形势向好、外汇管理壁垒逐步消除,威胁在于世界贸易不确定因素增多、同业竞争加剧、跨国公司外汇资金内部运营、自然灾害增多、外资外贸政策摩擦。针对长沙银行国际业务存在的诸多问题,提出了长沙银行国际业务发展和提升的路径：统分结合,分层搭建本外币一体化组织架构；深化客户经理制和外汇产品经理制,逐步推行关系营销；挖掘客户需要,加快外汇产品创新；实施人本管理,提升员工满意度。
[Abstract]:At present, foreign banks have gradually entered the inland areas of China, and international business has become the focus of competition between Chinese and foreign banks. Changsha Bank has obvious advantages and disadvantages in local currency and foreign currency, so as to speed up the pace of international business development. It is the only way for Changsha Bank to comply with the trend of development, meet the reform of shares, and implement the strategy of international operation. However, there are still many problems and defects in the process of carrying out international business in Changsha Bank. How to strengthen the service capacity of international business as soon as possible has a comprehensive and far-reaching impact on the management of Changsha Bank. This paper briefly reviews the domestic and foreign research on the development of international business, on the basis of relevant theory, from the international business organization setting, international business concept. International business products and international business characteristics of the four aspects of the analysis of Changsha Bank's international business development, and then from the management of the main body. The problems existing in the international business of Changsha Bank are summarized from three aspects: management and operation. The paper further discusses the internal and external environment of Changsha Bank's international business, and concludes that the advantages of Changsha Bank's international business lie in brand image, capital strength, core customers and mechanism innovation. The disadvantages are lack of clear development strategy, weak marketing ability of high-end customers, insufficient service function, insufficient number of professional talents, single staff skills, etc. The opportunities lie in economic globalization and financial integration. The domestic economic situation is improving, the foreign exchange management barrier is gradually eliminated, the threat lies in the increase of the uncertain factors of world trade, the intensified competition among the same industry, the internal operation of foreign exchange funds of multinational corporations, and the increase of natural disasters. Foreign trade policy friction. In view of the problems existing in Changsha Bank's international business, this paper puts forward the path of Changsha Bank's international business development and promotion: unifying and combining, building up the organization structure of local and foreign currency integration in different layers; Deepen the account manager system and foreign exchange product manager system, and gradually implement relationship marketing; To tap the needs of customers and accelerate the innovation of foreign exchange products; Implement human-based management to improve employee satisfaction.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.2

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