西方精品小饭店的成功启示

发布时间：2018-02-11 13:53

本文关键词： 西方精品小饭店发展现状成功因素　出处：《商业研究》2003年05期 　论文类型：期刊论文

【摘要】：无论是在西方还是东方,个性化消费是一种趋势。面对这一趋势,西方饭店业对市场进行了高度细分,为各个细分市场设计了不同的产品,运用了差异化竞争战略和补缺营销的思想。精品小饭店是西方饭店市场高度细分过程中出现的一类较为特殊的产品。它运用了先进的管理理念,满足了特定补缺市场(niche)的需求并以其独特的优势获得快速的发展。西方精品小饭店的成长折射出饭店业发展的某些趋势,而对于这些趋势或者说成功理念的分析将有助于饭店业学习和借鉴,进而提高经营业绩。
[Abstract]:In both the West and the East, personalized consumption is a trend. In the face of this trend, the Western hotel industry has made a high degree of market segmentation, designed different products for each segment of the market. Using the idea of differentiated competition strategy and complementary marketing, boutique hotel is a kind of special product which appears in the process of high segmentation of western hotel market. The growth of Western boutique hotels reflects some trends in the development of the hotel industry. The analysis of these trends or successful ideas will be helpful to the hotel industry to learn and learn from, and then improve business performance.
【作者单位】：浙江大学管理学院浙江大学管理学院
【分类号】：F719.3

【共引文献】