浅谈餐饮企业品牌塑造中的广告诉求策略
发布时间：2018-12-18 01:30
【摘要】：正一、餐饮业"货"的认知餐饮业的"货"就是企业提供给宾客的各种使用价值的总和。具体分析,包括三个方面:一是设备设施的使用价值,二是实物产品的使用价值(主要是餐饮产品),三是服务劳务的使用价值。同时,餐饮业的"货"与其他产业的"货"相比,也就是和一般企业的实物产品相比较,具有很多特别
[Abstract]:First, the cognition of catering industry "goods" is the sum of all kinds of use value that enterprises provide to guests. The concrete analysis includes three aspects: first, the use value of equipment and facilities, the second is the use value of physical products (mainly catering products), and the third is the use value of service and labor services. At the same time, the "goods" of the catering industry are compared with the "goods" of other industries, that is, compared with the physical products of ordinary enterprises, they have a lot of special features.
【作者单位】： 怀化学院艺术设计系;
【分类号】：F719.3;F713.8
[Abstract]:First, the cognition of catering industry "goods" is the sum of all kinds of use value that enterprises provide to guests. The concrete analysis includes three aspects: first, the use value of equipment and facilities, the second is the use value of physical products (mainly catering products), and the third is the use value of service and labor services. At the same time, the "goods" of the catering industry are compared with the "goods" of other industries, that is, compared with the physical products of ordinary enterprises, they have a lot of special features.
【作者单位】： 怀化学院艺术设计系;
【分类号】：F719.3;F713.8
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