领先用户参与、机会信念与企业创新行为的关系研究

发布时间：2018-11-25 10:07

【摘要】：创新是我们所处的这个时代的主题,现在的企业也面临着更大的创新压力,传统的企业研发模式已经不能使企业有效的面对技术和市场的变革。随着互联网的日渐兴起,外部知识源在企业创新的过程中发挥着越来越重要的作用,尤其是用户的参与,丰富了企业的技术创新理念和方式。但是大量用户的参与,不仅有可能淹没其中比较好的技术创新方案,更会增加企业负担。因此,越来越多的企业开始关注用户中的特殊群体——领先用户,他们具有更先进的理念,更专业的知识,在企业创新过程中发挥着越来越重要的作用。大量的研究表明领先用户不仅可以促进企业创新绩效的提升,也可以促进企业创新行为的发生,但是其中的机理尚不明确,因此本研究旨在探讨领先用户参与与企业创新行为的过程及其作用机制。首先,本研究在大量国内外文献的基础上构建了包括领先用户参与、机会信念、创新行为在内的理论分析框架,然后基于前人的研究选择了案例的方法进行研究,结合先前的研究,对本案案例所选择的行业、企业进行了确定,选取了中兴通讯、熊猫电子、东软集团三家企业作为本文的案例研究对象,进行了访谈,并在理论研究的基础上选取了成熟的量表对各个因素进行了测量。本研究使用内容分析法对访谈内容进行分析,并提出了如下命题:企业的领先用户感越强,领先用户参与程度越高;领先用户参与程度越高,企业的机会信念越强;领先用户参与与企业机会信念之间的关系受到用户交互知识强度的调节;企业的机会信念越强,企业的创新行为越积极;企业的机会信念与创新行为之间的关系受到创新氛围的调节;机会信念是领先用户参与影响企业创新行为的重要过程机制。最后,本研究在相关研究结论的基础上,分别从领先用户参与、用户交互知识与机会信念以及组织氛围感知等角度提出了相关的对策与建议。
[Abstract]:Innovation is the theme of our time, now enterprises are also facing greater pressure of innovation, the traditional enterprise R & D model can no longer make enterprises effectively face the technological and market changes. With the rise of the Internet, external knowledge sources play a more and more important role in the process of enterprise innovation, especially the participation of users, which enriches the technological innovation ideas and methods of enterprises. However, the participation of a large number of users may not only flood the better technological innovation schemes, but also increase the burden of enterprises. Therefore, more and more enterprises begin to pay attention to the special group of users-leading users, they have more advanced ideas, more professional knowledge, and play a more and more important role in the process of enterprise innovation. A large number of studies show that leading users can not only promote enterprise innovation performance, but also promote enterprise innovation behavior, but the mechanism is not clear. Therefore, the purpose of this study is to explore the process and mechanism of leading user participation and innovation behavior. First of all, based on a large number of domestic and foreign literature, this study constructed a theoretical analysis framework, including leading user participation, opportunity belief, innovation behavior, and then selected a case study method based on previous studies. Combined with the previous research, the industry selected in this case was determined, and three enterprises, ZTE, Panda Electronics and Neusoft Group, were selected as the case study objects of this paper. On the basis of theoretical research, the mature scale is selected to measure each factor. This study uses content analysis method to analyze the interview content, and puts forward the following propositions: the stronger the enterprise's leading user sense, the higher the leading user's participation degree, the higher the leading user's participation degree, the stronger the enterprise's opportunity belief; The relationship between leading user participation and enterprise opportunity belief is regulated by the strength of user interaction knowledge, and the stronger the opportunity belief, the more positive the innovation behavior is. The relationship between opportunity belief and innovation behavior is regulated by innovation atmosphere, and opportunity belief is an important process mechanism for leading users to participate in the process of influencing enterprise innovation behavior. Finally, on the basis of the relevant research conclusions, this study puts forward the relevant countermeasures and suggestions from the perspective of leading user participation, user interaction knowledge and opportunity belief, and organizational atmosphere perception.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F273.1

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