服装品牌的民族文化性研究

发布时间：2018-04-03 15:08

本文选题：服装品牌　切入点：民族文化　出处：《山东轻工业学院》2008年硕士论文

【摘要】： 服装品牌效应,已经成为现代服装理论研究的一个热点。每个服装品牌的背后都存在着一定的民族文化内涵,它指引着品牌的发展方向及市场定位等,一个服装品牌的好坏与隐含在它背后的民族文化内涵有着很大的关系。本论文的主要工作有以下几个方面: 首先,对与题目有关的定义做了解释,解释了品牌与服装品牌的涵义,从理论上分析了民族文化在构成服装品牌文化中的重要性。其次,从服装品牌的文化内涵、服装品牌的定位、服装品牌的设计、服装品牌形象的确立以及服装品牌的传播等方面分析了民族文化在创建具有特色服装品牌过程中所起的重要作用,并通过国内外部分一线著名服装品牌创建实例论证了民族文化在服装品牌创建过程中的重要性。最后,根据我国服装品牌的发展现状,并结合我国五千年的服饰文化以及少数民族服饰文化的分析,进一步探讨了我国本土服装品牌发展之路,思考如何发扬我国本土文化,创造出中国走向世界的知名服装品牌。
[Abstract]:The clothing brand, has become a research hotspot of modern theory of clothing. Behind every brand there are a certain cultural connotation, it guides the development direction of the brand and market positioning, a clothing brand is good or bad and implicit in it behind the connotation of national culture has a great relationship.
The main work of this paper is as follows:
First, explain the definition related to the topic, explain the meaning of brand and clothing brand, and theoretically analyze the importance of national culture in the clothing brand culture.
Secondly, from the clothing brand culture connotation, clothing brand positioning, brand clothing design, clothing brand image establishment and the clothing brand spread of nation culture has played an important role in costumes in the process of brand creation, and through domestic and external branch line famous clothing brand to create an instance of the importance of national demonstration create a culture in the clothing brand in the process.
Finally, according to the current development of China's clothing brand, and combined with the clothing culture of China's five thousand years and analysis of ethnic costume culture, to further explore the way of local clothing brand development in China, thinking about how to develop China's local culture, to create a well-known clothing brand Chinese towards the world.

【学位授予单位】：山东轻工业学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：F426.86

【引证文献】