论“公视文学大戏”在公共电视的品牌意义

发布时间：2018-04-05 13:49

本文选题：公共电视　切入点：公共化　出处：《上海戏剧学院》2008年硕士论文

【摘要】： 本论文主要以台湾公共电视打造出的「公视文学大戏」此一电视剧品牌为研究对象,探讨「公视文学大戏」在台湾电视圈中的影响与地位;探讨公视以文学改编的模式所拍摄的电视剧,与一般商业电视拍摄的电视剧有何不同;探讨「公视文学大戏」如何为台湾公共电视带来新的契机,及如何在台湾的社会环境中找到生存之道。本论文进而了解何为「公共」,公共的精神如何实践在电视传媒的应用上;探讨「公视文学大戏」的创作如何与公共电视台的理念结合;并更一步探讨世界上公共电视非营利组织的经营模式如何应对在倾向商业化的传媒环境,以期借他山之石来探讨什么是适合华人的公共电视。挖掘探寻「公视文学大戏」品牌的意义,本论文欲通过对台湾公共电视这类文学剧的热播的研究,探寻公共电视如何与商业良好结合,寻访其中所隐含的文化审美意涵与创意商机。
[Abstract]:This thesis takes Taiwan public television to create the "Literature" of the PTV drama TV brand as the research object, to explore the impact on Taiwan TV drama "PTV literature circle and status; explore the literary adaptation of the model to a TV drama, and the general business of TV from TV series; to explore the literary drama" how to "PTV bring new opportunities for Taiwan public television in Taiwan, and how to find a way to survive in the social environment.
In this paper, and then understand what is "public", how the spirit of practice in the application of public television media; "how to study literary drama creation concept" public and public television and further explore the combination; the world public television non-profit organization management pattern in how to deal with the commercialized media environment. In order to borrow his stone mountain to explore what is suitable for Chinese public television.
"PTV drama" literature mining for the meaning of brand, this thesis wants to through the research on Taiwan public television dramas of this kind of literature, to explore how to combine commercial and public television is good, look for the hidden meaning of aesthetic culture and creative opportunities.

【学位授予单位】：上海戏剧学院
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：J905

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