基于BEW的济南泉水节品牌体验模型的建立

发布时间：2018-04-20 00:25

本文选题：泉水节 + 品牌体验轮　；参考：《包装工程》2016年24期

【摘要】：目的泉水是济南的灵魂,也是济南人的文化标记,更是这座城市闻名于世界的标志。济南市委、市政府希望借泉水节这一品牌,成为沟通济南与国内其他城市乃至国际社会的重要纽带。通过建立济南泉水节品牌体验模型,深入探讨该节日对济南城市发展的意义,并借此方式推动旅游业的发展和营造良好的投资环境。方法通过对品牌体验轮和消费者体验层级的研究,结合人类的五感体验,探索加强泉水节体验的途径。结论通过建立泉水节品牌体验模型,加强泉水节的品牌建设,提升泉水节体验,保持该节持久的生命力和影响力。
[Abstract]:The spring water is the soul of Jinan, the cultural symbol of Jinan people, and the world famous symbol of this city. Jinan Municipal Party Committee and Municipal Government hope to use the spring water festival as an important link between Jinan and other cities in China and the international community. Through establishing the brand experience model of Jinan Spring Festival, the significance of the festival to the city development of Jinan is discussed in depth, and the tourism industry is promoted and a good investment environment is created by this way. Methods through the study of brand experience wheel and consumer experience level, combining the five senses experience of human beings, explore the way to strengthen the spring water festival experience. Conclusion through establishing the brand experience model of spring water festival, strengthening the brand construction of spring water festival, promoting the experience of spring water festival, keeping the lasting vitality and influence of spring festival.
【作者单位】：山东工艺美术学院;
【分类号】：J534

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