写实性油画在茶叶企业品牌广告中的运用

发布时间：2018-05-08 17:50

本文选题：写实性油画 + 茶叶企业　；参考：《福建茶叶》2017年10期

【摘要】：写实性油画从进入我国开始,经过我国几代艺术家的共同努力之后,写实性油画已经获得了不小的成就。并在我国多个领域内得到广泛应用,特别是在广告领域更是得到了广泛使用。由于写实性油画与广告营销的某方面需求存在一定程度的契合,因此现今的写实性油画开始在企业品牌广告中得到充分应用,并取得了不小的成果。写实性油画主要是在古典写实性油画以及在此基础上发展而来的各种写实性油画。在现代社会,写实性油画主要是对照片进行临摹的方法来对现实主义油画进行展现,从而使得视觉感受上逼真。随着现代社会的不断发展,写实性油画也随着社会的变迁发展得到相应的改变以及发展。在这个过程中,它与现代广告进行了有效融合,为最大程度发挥广告的效果起到了重要的意义。本文主要对写实性油画在茶叶企业品牌广告中的运用进行了分析,以期写实性油画更好为茶叶企业品牌广告服务,发挥广告的最大效果。
[Abstract]:Realistic oil painting has achieved a great deal after several generations of artists' joint efforts since it came into our country. And has been widely used in many fields in our country, especially in the field of advertising. Because there is a certain degree of agreement between realistic oil painting and some demand of advertising marketing, nowadays realistic oil painting has been fully applied in the enterprise brand advertising, and has made great achievements. Realistic oil painting is mainly in classical realistic oil painting and on the basis of the development of various realistic oil paintings. In modern society, realistic oil painting is mainly a method of copying photographs to show realistic oil painting, which makes the visual feeling realistic. With the development of modern society, realistic oil painting has been changed and developed with the development of society. In this process, it is effectively integrated with modern advertising, which plays an important role in maximizing the effect of advertising. This paper mainly analyzes the application of realistic oil painting in the brand advertising of tea enterprises in order to better serve the brand advertising of tea enterprises and give play to the greatest effect of advertising.
【作者单位】：通化师范学院美术学院;
【分类号】：J213

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