品牌借势营销的策略与方法

发布时间：2018-05-09 02:16

本文选题：简洁大气 + 免费广告　；参考：《青年记者》2015年20期

【摘要】：正5月29日,范冰冰在微博上晒出与李晨的合影,并配文"我们",大方承认恋情。随即"我们体"火遍社交媒体,麦当劳、高洁丝、小米等众多企业和品牌纷纷抓住时机,配出呼应图文,大打免费广告。一场蓄意的策划:借势营销的载体形式(一)借名人的热度去年9月,李娜以长微博《我的退役告别信》宣布退役,在祝福的声浪中,耐克以一只展翅的凤凰为配图,以"要做就做出头鸟"为主题,赞扬其敢为人先、坚持梦想的气魄和精神,简洁大气,
[Abstract]:Just May 29, Weibo on Weibo and Li Chen photo, and with the article "We", generous admission of love. "We" popular social media, McDonald's, Gao Jie Si, Xiaomi and many other enterprises and brands have seized the opportunity to match the text, free advertising. A deliberate plan: take advantage of the popularity of celebrities in the form of a carrier for marketing (1) last September, Li Na announced his retirement in the form of a long Weibo, "my farewell letter from retirement." in the sound of blessing, Nike was paired with a Phoenix that spread its wings. With the theme of "do what you want to do" as the theme, praise their courage to be the first, adhere to the spirit and spirit of their dreams, simple atmosphere,
【作者单位】：华东师范大学传播学院;
【分类号】：G206-F

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