融媒体时代节目主持人的品牌塑造

发布时间：2018-05-09 09:54

  本文选题：融媒体 + 主持人　； 参考：《中国广播电视学刊》2017年07期

【摘要】：互联网的飞速发展,异常迅猛地冲击着报刊、广播和电视等传统主流媒体。传统媒体巧借互联网东风,纷纷办起自己的网站、微信、微博等公众平台,一个以资源通融、内容兼融、宣传互融、利益相融的融媒体生态圈已经形成。在这样的时代背景下,作为主流媒体的广播电视节目主持人,如何更好地树立品牌意识塑造自身的品牌形象,赢得受众的喜爱,显得格外重要。
[Abstract]:The rapid development of the Internet has greatly impacted the traditional mainstream media, such as newspapers, radio and television. The traditional media, with the Internet Dongfeng, have run its own websites, WeChat, micro-blog and other public platforms, and an ecological circle of melting media, blending, blending, and benefiting, has formed. Under the view, as the mainstream media, the host of radio and television programs, how to better build brand awareness to shape its own brand image and win the audience's love, it is particularly important.

【作者单位】： 江苏南通广播电视台;
【分类号】：G222.2
，

本文编号：1865566