利用官微进行品牌营销的策略探讨——以广州交通电台官方微博为例

发布时间：2018-05-28 08:38

  本文选题：利用 + 官微　； 参考：《青年记者》2013年12期

【摘要】：正"更快、更准、更专业"是"@广州交通电台"的核心定位,只是它相比广播节目会更加注重互动服务的功能。作为传统媒体的一员,近几年广播行业在发展过程中不断发掘新的突破点,很多地方广播频率不再满足于节目创新。大家在做好节目策划的同时,也在努力寻找新的卖点,希望通过品牌营销吸引更多的关注,"品牌好"带来的经营效果让不少交通广播尝到了甜头。
[Abstract]:Is "faster, more accurate, more professional" is the "@ Guangzhou Transport Radio" core positioning, but it will focus more on interactive services than radio programs. As a member of traditional media, in recent years, the broadcasting industry in the process of development constantly explore new breakthroughs, many local broadcasting frequency is no longer satisfied with the program innovation. We are doing a good program planning at the same time, but also strive to find new selling points, hoping to attract more attention through brand marketing, "good brand" business results so that many traffic broadcasting tasted the sweetness.
【作者单位】： 广州交通电台;
【分类号】：G229.2
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本文编号：1946039