高职院校品牌传播:问题与策略

发布时间：2018-06-03 07:18

本文选题：高职院校 + 品牌　；参考：《职业技术教育》2013年20期

【摘要】：市场经济条件下,我国高校建设进入品牌竞争时代已成共识。但现实中,很多高职院校并没有认识到品牌建设与传播的重要意义,特别是在品牌传播方面,虽然有所认识却未落实到实践层面。这些问题造成了我国高职院校品牌定位不准、特色不鲜明,缺乏品牌建设的内涵式发展持续力。高职院校品牌传播应该从传播受众、传播渠道选择以及传播效果监测等方面整体规划。
[Abstract]:Under the market economy condition, our country university construction enters the brand competition time already becomes the consensus. However, in reality, many higher vocational colleges do not realize the importance of brand construction and communication, especially in brand communication, although some understanding has not been implemented to the practical level. These problems result in incorrect brand positioning, lack of distinctive characteristics and lack of the connotation of sustainable development of brand construction in higher vocational colleges. Brand communication in higher vocational colleges should be planned from the aspects of audience, channel selection and communication effect monitoring.
【作者单位】：吉林师范大学传媒学院;
【基金】：吉林省教育科学“十二五”规划一般规划课题《吉林省高校品牌建设与传播策略研究》,批准号:GH12157,主持人:陈莹
【分类号】：G718.5

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