寒地黑土区域生态农业品牌打造与知识产权保护

发布时间：2018-06-27 03:04

本文选题：寒地黑土 + 地理标志　；参考：《中国农业资源与区划》2014年02期

【摘要】：该研究以主要处于东北平原地带的寒地黑土区域为对象,文章表述了寒地黑土区域生态农业发展具有的地理、气候、土壤等自然条件和发达的交通网络、丰富的动植物资源、充沛的水系和蓬勃发展的系列产业基础优势。文章分析了当前区域生态农业发展的重点之一是充分合理开发利用生态农业资源,打造寒地黑土生态农业品牌;寒地黑土品牌以黑土文化为品牌价值核心,代表着黑土地域资源特征和天然健康的生态产品品质,是区域内绿色有机物产的公用商标品牌。该文的主要的结论和建议是:在寒地黑土品牌打造过程中应主要从品牌注册、品牌宣传推广、品牌产品认证、品牌统一标准体系、品牌整合保护等方面来不断升级品牌建设;从寒地黑土品牌知识产权保护的策略上要依托商标战略整合品牌,利用农产品地理标志培育品牌,运用涉农专利保护品牌。
[Abstract]:This research takes the cold black soil region, which is mainly located in the northeast plain area, as the object. The paper describes the geography, climate, soil and other natural conditions of the development of ecological agriculture in the cold black soil region, as well as the developed transportation network, abundant animal and plant resources, etc. Abundant water system and booming series of industry base advantages. This paper analyzes that one of the key points in the development of regional ecological agriculture is to make full and reasonable use of ecological agricultural resources and to build the brand of black soil ecological agriculture in cold region, and the black earth brand in cold region takes black soil culture as the core of brand value. It represents the characteristics of black land resources and natural and healthy ecological product quality, and is a common trademark brand of green organic products in the region. The main conclusions and suggestions of this paper are as follows: brand registration, brand promotion, brand product certification, brand unified standard system, brand integration and protection should be the main aspects of brand building in the process of black earth brand building in the cold region, such as brand registration, brand promotion and promotion, brand product certification, brand unified standard system, brand integration protection, etc. From the strategy of intellectual property protection of black earth brand in cold region, we should rely on trademark strategy to integrate brand, cultivate brand by using geographical indication of agricultural products, and protect brand with agricultural patent.
【作者单位】：绥化学院;
【基金】：黑龙江省教育厅人文社会科学研究项目资助(12544106) 2014年黑龙江省艺术科学规划课题
【分类号】：F327;F204

【参考文献】