基于服务设计理念的花生品牌研究
发布时间：2018-08-05 19:18
【摘要】：目的研究当下花生品牌的模式和运行机制,根据高莞镇花生产业发展的实际需要,探索出一套全新的设计创新管理模式。方法以服务设计的基本原理为基础,研究有关品牌构建的文献资料,归纳品牌的构建程序。结论构建高莞镇的花生品牌符合社会发展要求,能引导更多品牌走上可持续发展道路。
[Abstract]:Objective to study the current peanut brand model and operating mechanism, according to the actual needs of the development of high smile peanut industry, explore a new design innovation management model. Methods based on the basic principle of service design, the literature about brand construction was studied, and the procedure of brand building was summarized. Conclusion the construction of Peanut brand in Gaoxizhen conforms to the requirement of social development and can lead more brands to the path of sustainable development.
【作者单位】： 华南农业大学;连平县高莞镇人民政府;
【基金】：广东省科技计划项目(2013B040500006,2015A020224003)
【分类号】：J524
，
本文编号：2166744
[Abstract]:Objective to study the current peanut brand model and operating mechanism, according to the actual needs of the development of high smile peanut industry, explore a new design innovation management model. Methods based on the basic principle of service design, the literature about brand construction was studied, and the procedure of brand building was summarized. Conclusion the construction of Peanut brand in Gaoxizhen conforms to the requirement of social development and can lead more brands to the path of sustainable development.
【作者单位】： 华南农业大学;连平县高莞镇人民政府;
【基金】：广东省科技计划项目(2013B040500006,2015A020224003)
【分类号】：J524
，
本文编号：2166744
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