探析宁夏动画业的品牌化发展策略
发布时间:2018-10-30 18:32
【摘要】:正宁夏动画事业起步较晚,发展缓慢,还存在一些亟待解决的制约宁夏动画健康发展的体制机制问题。本文从动画教育、动画企业两方面分析宁夏动画现状,认为动画品牌化发展道路是推动宁夏动画事业健康发展的可行性办法。一、宁夏动画业现状从全国范围来看,宁夏动画业发展薄弱,尚处于步履蹒跚的起步阶段,宁夏动画业亟待加大步伐前进。1.动画教育比较落后。宁夏地区的动画教育相对于国内其他地区,处于专业开办晚、规模小的弱势状态。以
[Abstract]:The cause of Ningxia animation started relatively late and developed slowly, and there are still some system and mechanism problems that should be solved urgently to restrict the healthy development of Ningxia animation. This paper analyzes the present situation of Ningxia animation from the aspects of animation education and animation enterprises, and thinks that the road of animation brand development is the feasible method to promote the healthy development of Ningxia animation industry. First, the current situation of Ningxia animation industry from a national perspective, Ningxia animation industry development is weak, is still in the stumbling stage of the initial stage, Ningxia animation industry urgently need to step up the pace. 1. Animation education is relatively backward. Compared with other regions in China, animation education in Ningxia is in the weak state of late start-up and small scale. With
【作者单位】: 宁夏大学美术学院;
【基金】:2014年宁夏高等学校科学技术研究资助项目,项目编号NGY2014033
【分类号】:J954
本文编号:2300823
[Abstract]:The cause of Ningxia animation started relatively late and developed slowly, and there are still some system and mechanism problems that should be solved urgently to restrict the healthy development of Ningxia animation. This paper analyzes the present situation of Ningxia animation from the aspects of animation education and animation enterprises, and thinks that the road of animation brand development is the feasible method to promote the healthy development of Ningxia animation industry. First, the current situation of Ningxia animation industry from a national perspective, Ningxia animation industry development is weak, is still in the stumbling stage of the initial stage, Ningxia animation industry urgently need to step up the pace. 1. Animation education is relatively backward. Compared with other regions in China, animation education in Ningxia is in the weak state of late start-up and small scale. With
【作者单位】: 宁夏大学美术学院;
【基金】:2014年宁夏高等学校科学技术研究资助项目,项目编号NGY2014033
【分类号】:J954
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