责任竞争力:品牌传播新战场
发布时间：2019-02-09 16:18
【摘要】：正媒体定期发布社会责任报告,是媒体参与社会热点、介入生活、服务大众的品牌整合传播战役,体现影响力和话语权;体现媒体以读者为本、服务大众、尊重公众话语权和监督权的互动性。11家试点媒体近期公布了2013年度社会责任报告,从广电、报业到新闻网站,在引导舆论、提供服务、人文关怀、遵守职业规范等社会责任方面已经达成行业共识,真正考验媒体的,不是理念,而是执行。11家试点媒体分别以科技创新、制度创新、模式创新等方式确保媒体社会责任的执行力,显示了在文化产业融合转型过程中,在开发微信微博信息服务等产品时,媒体以公信力打造文化企业转型的竞争力。
[Abstract]:The positive media regularly issues the social responsibility report, is the media participates in the social hot spot, the intervention life, the service populace brand conformity dissemination campaign, manifests the influence and the speech power; The 11 pilot media have recently released their annual social responsibility report for 2013, from radio and television to newspapers to news websites to guide public opinion and provide services. Humanistic care, compliance with professional norms and other social responsibilities have reached a consensus in the industry. What really tests the media is not the idea, but the implementation of the 11 pilot media, respectively, with scientific and technological innovation and institutional innovation. The mode innovation ensures the executive power of media social responsibility, which shows that in the process of cultural industry integration and transformation, when developing the products such as Weibo information service of WeChat, the media build the competitiveness of cultural enterprise transformation with credibility.
【作者单位】： 深圳报业集团晶报;
【分类号】：G206
本文编号：2419141
[Abstract]:The positive media regularly issues the social responsibility report, is the media participates in the social hot spot, the intervention life, the service populace brand conformity dissemination campaign, manifests the influence and the speech power; The 11 pilot media have recently released their annual social responsibility report for 2013, from radio and television to newspapers to news websites to guide public opinion and provide services. Humanistic care, compliance with professional norms and other social responsibilities have reached a consensus in the industry. What really tests the media is not the idea, but the implementation of the 11 pilot media, respectively, with scientific and technological innovation and institutional innovation. The mode innovation ensures the executive power of media social responsibility, which shows that in the process of cultural industry integration and transformation, when developing the products such as Weibo information service of WeChat, the media build the competitiveness of cultural enterprise transformation with credibility.
【作者单位】： 深圳报业集团晶报;
【分类号】：G206
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