上海国际医学中心的商业模式创新研究

发布时间：2018-03-27 12:11

本文选题：商业模式　切入点：商业模式创新　出处：《华东理工大学》2017年硕士论文

【摘要】：从宏观背景来看,医院的管理面临着国际和国内的市场环境与政策环境的快速变化,集中表现为中国医疗体制的改革与医疗资源的全球化配置发展的节奏不同步。当下,企业开办个医院往往面临着前置许可政策上的封闭管制与公立医院差异化政策待遇。不过国家政策还是尝试着试点将个性化高端医疗服务从公立医院中剥离推向市场。区别于非市场化运营的公立医院,上海国际医学中心身处着高端医疗机构商业模式变化创新的客观环境之中。所以,当下非公高端医疗机构发展所面临的机遇与挑战并存,也存在有很多新问题,需要加以探索和研究。本文是针对一个具体的高端医疗项目展开研究分析,即上海国际医学中心(以下简称SIMC)。SIMC通过采用新加坡百汇医疗集团的商业模式来进行商业模式的复制,在经营过程中遇到了客源稀少、运营成本高、医技人员缺乏等一系列问题。本文研究者希望通过运用战略分析的方法对SIMC的商业模式创新进行研究讨论,从中总结出民营医院的实施商业模式创新的一般性规律,并提出一系列关于SIMC商业模式创新的策略,最后为解决我国社会资本开办高端医院的可复制性拿出一个商业模式创新的参考方案。民营医院作为一个带有独立经济功能的实体,有着和企业相似的运营功能。更何况,SIMC作为民间资本投资兴建的民营医院,从本质意义上讲就是一个企业性质的民营医院。这样来讲,我们去讨论一个医院的商业模式创新问题存在合理的基础。商业模式的创新是一种整体性的创新。而商业模式创新往往发生在产业整合时期,或者新产业兴起的时期。综上所述,我国的医院目前具备商业模式创新的外部条件,无论是国有性质的、私营性质的还是合资性质的医院,都需要整体性的创新解决行业发展中遇到的市场供需矛盾,从而实现稀缺医疗资源的合理配置。我们可以将商业模式当作是经济组织为了满足市场需求和实现功能机制而建立的一种机制。和一般生物体一样,他对于大环境来讲是因其功能属性而存在的,同时又保持一种相对静态。商业模式原本就是一个开放的系统,具有成长性与适应性。而目前将医院商业模式的创新作为议题来研究的比较少,而深入研究的几乎没有。上海国际医学中心与医院专家通过价值链与人力资源管理模式创新的手段与医院专家、病人形成利益共享的方式来实现商业模式的创新。所以研究SIMC的商业模式创新具有很高的实用与借鉴价值。本研究愿意在这方面做一些大胆的尝试。
[Abstract]:From the macro background, the hospital management is facing the rapid changes of the international and domestic market environment and policy environment, which mainly shows that the reform of China's medical system and the development of the global allocation of medical resources are out of step. Enterprises often face the closed regulation of pre-licensing policy and the differential treatment of public hospitals. However, the national policy is still trying to pilot the separation of personalized high-end medical services from public hospitals to push forward. Market. Different from non-market-oriented public hospitals, The Shanghai International Medical Center is in an objective environment of changing and innovating the business model of high-end medical institutions. Therefore, there are both opportunities and challenges for the development of non-public high-end medical institutions, and there are also many new problems. This paper is aimed at a specific high-end medical project, namely Shanghai International Medical Center (SIMC).SIMC), which replicates the business model by adopting the business model of Singapore Baihui Medical Group. In the course of management, we have encountered a series of problems, such as few tourists, high operating costs, lack of medical technicians, etc. The author hopes to study and discuss the innovation of SIMC business model by using the method of strategic analysis. This paper summarizes the general rules of implementing business model innovation in private hospitals, and puts forward a series of strategies about SIMC business model innovation. Finally, in order to solve the replicability of high-end hospitals opened by social capital in our country, we come up with a reference plan for innovation of business model. Private hospitals as an entity with independent economic functions, It has similar operational functions to enterprises. Moreover, the private hospitals built by SIMC as private capital investment are, in essence, a private hospital of an enterprise nature. In this case, There is a reasonable basis for us to discuss the innovation of a hospital's business model. The innovation of business model is a kind of holistic innovation. And the innovation of business model often occurs in the period of industrial integration. Or the period of the rise of new industries. In summary, hospitals in our country now have the external conditions for business model innovation, whether they are state-owned, private or joint-venture hospitals. All need holistic innovation to solve the market supply and demand contradictions encountered in the development of the industry. To achieve a reasonable allocation of scarce medical resources. We can think of a business model as a mechanism established by economic organizations to meet market needs and achieve functional mechanisms. It exists because of its functional attributes to the general environment, while maintaining a relatively static state. The business model was originally an open system. Has the growth and adaptability. But at present the innovation of the hospital business model as the topic of study is relatively few, The Shanghai International Medical Center and hospital experts through the value chain and human resources management model innovation means and hospital experts, Therefore, the study of SIMC business model innovation has a high practical and reference value. This study is willing to make some bold attempts in this area.
【学位授予单位】：华东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：R197.3

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