区域产业链信任治理——以青藏地区旅游业为例的研究
发布时间：2018-10-21 16:00
【摘要】：产业政策的调整,掀起了产业整合浪潮,通过多重整合,构建起了以核心企业为链主,从属不同节点企业的区域产业链。由于治理缺位,节点企业的败德行为、信息不能共享等问题十分突出,节点企业的自利严重影响了产业链的稳定发展。本文立足于青藏地区旅游产业链的实际,架构理论模型,探讨人际信任、信息共享、专用性资产投资、制度信任、产业链信任之间的关系。在实证研究中发现,人际信任对产业链信任正向作用非常显著;人际信任与信息共享、制度信任、专用性资产投资存在着显著的正向关系;制度信任对信息共享的正向影响非常显著;专用性资产对信息共享、制度信任产生显著的正向作用。最后提出政策建议:旅游产业链人际信任机制的建立,必须根据产业链上节点企业间的协同运作机制,构建一种交往的范式,节点企业间要突破企业的边界,积极创建领导层面的互访和协作行动的平台;信息共享机制的建立从信息共享的程度开始,建立信息共享程度的信任评价手段,当信任关系逐步建立起来时,信息共享上升到选择性信息共享阶段,直至情感信息的共享;对制度结构而言,要建立监控机制、反馈机制、契约机制、认证机制和合作规范;专用性资产投资机制应该建立在节点企业的人际信任基础上,通过人际信任机制拉动旅游产业链实物资产的内部小规模整合和投资,建立跨企业边界的管理团队,并且在管理团队的协同作用下,建立一体化服务的响应队伍,积极探讨产业链整体的人力资源合作开发的新途径,建立人才库,架构产业链的人才激励机制和选聘机制,同时在制度信任的框架下,形成人才共享机制。
[Abstract]:The adjustment of industrial policy sets off a wave of industrial integration. Through multiple integration, a regional industrial chain with core enterprises as the main chain and subordinate enterprises with different nodes is constructed. Due to the lack of governance, the moral behavior of the node enterprises and the information sharing, the self-interest of the node enterprises seriously affects the steady development of the industrial chain. Based on the reality of tourism industry chain in Qinghai-Tibet region, this paper discusses the relationship between interpersonal trust, information sharing, specific asset investment, institutional trust and industry chain trust. In the empirical study, it is found that interpersonal trust has a significant positive effect on industry chain trust, interpersonal trust has a significant positive relationship with information sharing, institutional trust, and specific asset investment. Institutional trust has a significant positive effect on information sharing, and specialized assets have a significant positive effect on information sharing. Finally, the paper puts forward some policy suggestions: the establishment of interpersonal trust mechanism in tourism industry chain must be based on the cooperative operation mechanism among node enterprises in the industry chain, and a kind of communication paradigm should be constructed, and the boundary of enterprises should be broken through among node enterprises. The establishment of information sharing mechanism starts with the degree of information sharing, and establishes the means of trust evaluation of information sharing degree, when the trust relationship is gradually established, The information sharing goes up to the stage of selective information sharing until the emotional information is shared, for the system structure, the monitoring mechanism, the feedback mechanism, the contract mechanism, the authentication mechanism and the cooperation standard should be established. The investment mechanism of specialized assets should be based on the interpersonal trust of nodal enterprises, and promote the integration and investment of the real assets of tourism industry chain on a small scale through the interpersonal trust mechanism, and establish a management team that crosses the boundaries of the enterprises. And under the cooperation of the management team, the response team of integrated service should be set up, and the new ways of cooperation and development of human resources in the whole industry chain should be explored, the talent pool should be established, and the talent incentive mechanism and the selection and employment mechanism of the industry chain should be constructed. At the same time, in the framework of institutional trust, the formation of talent sharing mechanism.
【作者单位】： 青海民族大学经济学院;
【基金】：国家软科学计划面上项目“青藏地区冬虫夏草产业链治理研究”(2013GXS4D155)
【分类号】：F592.7
[Abstract]:The adjustment of industrial policy sets off a wave of industrial integration. Through multiple integration, a regional industrial chain with core enterprises as the main chain and subordinate enterprises with different nodes is constructed. Due to the lack of governance, the moral behavior of the node enterprises and the information sharing, the self-interest of the node enterprises seriously affects the steady development of the industrial chain. Based on the reality of tourism industry chain in Qinghai-Tibet region, this paper discusses the relationship between interpersonal trust, information sharing, specific asset investment, institutional trust and industry chain trust. In the empirical study, it is found that interpersonal trust has a significant positive effect on industry chain trust, interpersonal trust has a significant positive relationship with information sharing, institutional trust, and specific asset investment. Institutional trust has a significant positive effect on information sharing, and specialized assets have a significant positive effect on information sharing. Finally, the paper puts forward some policy suggestions: the establishment of interpersonal trust mechanism in tourism industry chain must be based on the cooperative operation mechanism among node enterprises in the industry chain, and a kind of communication paradigm should be constructed, and the boundary of enterprises should be broken through among node enterprises. The establishment of information sharing mechanism starts with the degree of information sharing, and establishes the means of trust evaluation of information sharing degree, when the trust relationship is gradually established, The information sharing goes up to the stage of selective information sharing until the emotional information is shared, for the system structure, the monitoring mechanism, the feedback mechanism, the contract mechanism, the authentication mechanism and the cooperation standard should be established. The investment mechanism of specialized assets should be based on the interpersonal trust of nodal enterprises, and promote the integration and investment of the real assets of tourism industry chain on a small scale through the interpersonal trust mechanism, and establish a management team that crosses the boundaries of the enterprises. And under the cooperation of the management team, the response team of integrated service should be set up, and the new ways of cooperation and development of human resources in the whole industry chain should be explored, the talent pool should be established, and the talent incentive mechanism and the selection and employment mechanism of the industry chain should be constructed. At the same time, in the framework of institutional trust, the formation of talent sharing mechanism.
【作者单位】： 青海民族大学经济学院;
【基金】：国家软科学计划面上项目“青藏地区冬虫夏草产业链治理研究”(2013GXS4D155)
【分类号】：F592.7
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