阿迪达斯体育专利研发的竞争情报分析

发布时间：2018-11-03 21:27

【摘要】：依据竞争情报相关原理,运用描述性统计、Ucinet 6.0统计软件对2003-2012年阿迪达斯公司体育专利研发进行了追踪研究,结果认为:亚洲、北美洲是阿迪达斯体育专利主要的技术输出地,美国、伊朗和日本是其体育专利主要的技术输出国,阿迪达斯公司在不同国家的技术输出不尽相同;阿迪达斯公司在主IPC涉及领域不断扩大,传统的以运动鞋、运动器械为主的研发正在逐渐向多元化研究方向转变;专利共生领域的交叉研究范围和深度均有较大的发展,有效缓解了产品同质性过高的问题;阿迪达斯公司传承了德国企业在技术创新中的传统,形成了以德国研发成员为核心,以其他国家研发成员为主的专利研发体系,为阿迪达斯公司技术创新提供了人力资源上的保障。通过阿迪达斯近10年来专利研发的跟踪研究,对处于体育产品品牌危机中的中国企业在体育专利技术创新实践领域有着重要的现实意义和积极的借鉴作用。
[Abstract]:According to the relevant principles of competitive intelligence and using descriptive statistics, Ucinet 6.0 statistical software was used to track the research and development of sports patents of Adidas Company from 2003 to 2012. The results show that: Asia, North America is the main technology export place of Adidas sports patent, the United States, Iran and Japan are the main technology exporting countries of Adidas sports patent, the technology export of Adidas company in different countries is different; Adidas company in the main IPC involved in the field of expansion, the traditional sports shoes, sports equipment based R & D is gradually changing to the direction of diversified research; The cross-research scope and depth of patent symbiosis have been greatly developed, which effectively alleviates the problem of too high homogeneity of products. Adidas inherited the tradition of German enterprises in technological innovation and formed a patent research and development system with German R & D members as the core and other countries as the main R & D members. For Adidas technology innovation to provide human resources protection. Through the research of Adidas patent R & D in the past 10 years, it is of great practical significance and positive reference for Chinese enterprises in the crisis of sports product brand in the field of sports patent technology innovation practice.
【作者单位】：南昌大学体育系;上海体育学院图书馆;
【分类号】：G80-058

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