供电企业营销稽查监控系统应用研究

发布时间：2018-02-12 10:11

本文关键词： 营销稽查监控系统运作模式应用成效 BP神经网络　出处：《华北电力大学》2013年硕士论文　论文类型：学位论文

【摘要】：伴随着经济的高速增长，我国全社会用电需求也快速增长，社会对供电企业营销服务质量的要求越来越高。对供电企业而言，营销服务工作同时承担着保障企业经营成果和展示企业良好形象的双重重大责任。建设营销稽查监控体系，对营销关键指标、工作质量和服务质量实施集中监控与稽查，能够有效提高营销业务的管控力、日常业务的执行力、客户服务的监督力，实现营销管理向集中精细方向的进一步转变。建设集中、统一、精益、高效的营销稽查监控系统，是供电企业“大营销”体系建设的重要组成部分，对供电企业营销管理工作有着深远影响。本文详细介绍了供电企业营销稽查监控系统的发展状况、运作模式以及应用与成效。基于稽查监控系统月度考核的四项指标，本文提出了用BP神经网络的营销稽查监控等级评估方法来取代繁琐的专家评价法，通过BP神经网络的计算结果同各项数据的真实值对比分析，BP神经网络预测的状态等级数值与真实值误差很小，基本不超过1%，，可见这种评估方法是切实有效的，从而建立了一个可以有效评价稽查工作等级的制度，并对供电企业营销稽查监控系统如何实现一体化和智能化管控进行了展望。总之，供电企业营销稽查监控系统的顺利运行，对于提升供电企业的管理水平、工作质量、供电质量、服务质量、防范经营风险以及提高经济效益具有十分重要的意义。
[Abstract]:With the rapid economic growth, China's total electricity demand is also growing rapidly, the social requirements of the power supply enterprise marketing service quality is more and more high. For power supply enterprises, marketing service work and bear security double responsibility good image of enterprises operating results and show business. The construction of marketing inspection monitoring system. Marketing key indicators, implementation of centralized monitoring and inspection work quality and service quality, can effectively improve the marketing control force, the day-to-day operations of the executive power, supervision power of customer service, to achieve the further transformation of marketing to fine management in the direction set. The construction of centralized, unified, lean, efficient marketing inspection monitoring system, power supply enterprise "marketing" system is the important part of the construction, has the profound influence on the marketing management of power supply enterprises. This paper introduces the power supply enterprise marketing inspection supervision The development of control system, operation mode and application and effectiveness. Four indexes of audit monitoring system based on the monthly assessment, this paper puts forward a marketing inspection monitoring grade BP neural network evaluation method of expert evaluation method to replace the cumbersome, through the calculation results of BP neural network with the data of the real value of comparative analysis, state rating and real BP neural network prediction error is very small, basically no more than 1%, visible this evaluation method is feasible and effective, thus establishing a can effectively evaluate the inspection work level of the system, and discussed how to realize the integration and intelligent control of marketing inspection monitoring system of power supply enterprise. In short, smooth operation inspection monitoring system of power supply enterprise marketing, to enhance the management level of power supply enterprises, the quality of work, power quality, service quality, management risk and Prevention The high economic benefit is of great significance.

【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.61

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