哈尔滨移动公司重要客户营销策略研究

发布时间：2018-03-27 22:13

本文选题：哈尔滨移动公司　切入点：重要客户　出处：《哈尔滨工程大学》2012年硕士论文

【摘要】：通讯行业发展迅猛，重要客户数量虽少但消费额度大。在这样虽然客户数量不断增多，通讯企业的收入额度却没有显著增加的通讯市场中，抢夺重要客户资源加剧。各个运营企业将目标投向营销重要客户来带动收入。本文探索了重要客户价值与营销对策。详细分析了哈尔滨移动公司当下的重要客户销售现状，发现了哈尔滨移动公司重要客户营销管理不足，重要客户的价值的提出来升是必要且重要的。对哈尔滨移动公司发展内外部的环境剖析，明确哈尔滨移动公司面临的挑战机遇和存在的劣优势。及对哈尔滨移动公司的重要客户忠诚程度、消费额分层管理营销的发展战略。对哈尔滨移动公司的重要客户营销中问题提出了改进方法，总结了营销对策实施需要的保障措施。
[Abstract]:The communications industry has developed rapidly, with a small number of important customers but large consumption quotas. In a communications market where the number of customers is increasing, but the revenue quota of communications enterprises has not increased significantly, The grabbing of important customer resources has intensified. Each operating enterprise aims to promote revenue by marketing important customers. This paper explores the important customer value and marketing countermeasures, analyzes in detail the current sales situation of the important customers in Harbin Mobile Company, and finds out that the marketing management of the important customers in Harbin Mobile Company is insufficient. It is necessary and important to raise the value of important customers. To analyze the internal and external environment of Harbin Mobile Company, To clarify the challenges, opportunities and inferior advantages of Harbin Mobile Company, as well as the degree of loyalty to the important customers of Harbin Mobile Company, This paper puts forward the improvement methods for the important customer marketing problems of Harbin Mobile Company and summarizes the necessary safeguard measures for the implementation of the marketing countermeasures.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F274;F626

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