农村信用社客户信息管理系统的设计与实现

发布时间：2018-01-26 04:16

本文关键词： 客户信息管理数据库功能模块设计 ASP.NET技术　出处：《大连理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着社会的现代化,经济全球化的步伐越来越快,整个银行业的竞争越来越激烈。而客户是各银行生存发展的关键要素,客户数量多将在竞争中占有很大优势。各银行关注的焦点开始转到客户上,提出以客户为中心的战略。由于国内银行在信息化发展上起步较晚,与国外同等企业相比还存在着较大的差距。口前,国外多数企业通过实施企业信息化扎实推进企业经营管理,收到了切实成效。相比于其它竞争对手,农村信用社总资产少、人才较少、技术薄弱,在这种情况下农村信用社要想使自己竞争力变强,只有通过创新,在把握市场发展方向的情况下迅速切入。本文顺应当前银行信息化潮流,研究针对翼城农村信用社状况,从当前农村信用社所处于的市场环境出发并结合银行企业的特征,对客户信息管理系统运用的技术进行归纳和总结,本文借鉴国内外在客户信息管理方面的优秀模式和宝贵经验,研究信息化在客户信息管理方面的基本理论和实践依据,开发了适合翼城农村信用社特点的客户信息管理系统,将客户资源、产品营销、服务进行整合,有助于提高信用社的业务发展及经济效益。在系统开发前,首先对翼城农村信用社的具体情况进行调研,进行需求分析,再从技术、经济、管理三个方面论述了系统开发的可行性。然后与客户信息管理的相关知识和技术相融合,大体决定了系统的总体设计思路。系统设计了以下五个模块：系统管理模块、基本信息管理模块、客户资源管理模块、营销管理模块以及服务管理模块。为了实现上述功能,系统架构采用显示层、事务处理层和数据层三层架构的方式,采用B／S架构进行设计开发,针对需求分析中的各个功能模块对管理系统进行详细设计。对软件系统进行开发,具体工作包括：系统运行环境需求,主要功能模块的功能结构设计,功能模块E-R图,数据库设计,界面设计等。系统开发以后,可以大大提高信用社客户信息管理以及业务决策的效率。总体来说,本文成功的设计了翼城农村信用社客户信息管理系统,通过多次对系统的测试,发现该管理系统的各项需求得到满足。当然可能仍会存在一些尚未发现的问题,在系统后续的使用过程中,若发现问题,我们会及时的进行解决,也会继续进行研究,增加功能模块,更加完善系统。
[Abstract]:With the modernization of society, the pace of economic globalization is getting faster and faster, and the competition of the whole banking industry is becoming more and more intense, and the customer is the key element of the survival and development of each bank. A large number of customers will occupy a great advantage in the competition. The focus of attention of the banks began to shift to customers and put forward a customer-centric strategy. As domestic banks started late in the development of information technology. Compared with the same foreign enterprises, there is still a big gap. Before the mouth, most of the foreign enterprises through the implementation of enterprise information solid promotion of enterprise management, has received practical results. Compared with other competitors. Rural credit cooperatives have less total assets, fewer talents and weak technology. In this case, if rural credit cooperatives want to strengthen their competitiveness, only through innovation. This paper follows the current trend of bank informatization and studies the situation of Yicheng Rural Credit Cooperatives. From the current rural credit cooperatives in the market environment and combined with the characteristics of banking enterprises, the customer information management system technology is summarized and summarized. This paper draws lessons from the excellent model and valuable experience of customer information management at home and abroad, and studies the basic theory and practical basis of information management in customer information management. A customer information management system suitable for the characteristics of Yicheng Rural Credit Cooperative is developed. The integration of customer resources, product marketing and service will help to improve the business development and economic benefits of the credit cooperatives. First of all, Yicheng rural credit cooperatives of the specific situation of research, demand analysis, and then from the technical, economic. This paper discusses the feasibility of system development in three aspects of management, and then integrates with the relevant knowledge and technology of customer information management. The system designed the following five modules: system management module, basic information management module, customer resource management module. Marketing management module and service management module. In order to achieve the above functions, the system architecture adopts the display layer, the transaction processing layer and the data layer, and uses the B / S architecture to design and develop. The management system is designed in detail for each functional module in the requirement analysis. The software system is developed. The specific work includes: system running environment requirements, functional structure design of the main functional modules. Function module E-R diagram, database design, interface design and so on. After the development of the system, it can greatly improve the efficiency of customer information management and business decision-making. This paper successfully designed the Yicheng Rural Credit Cooperatives customer Information Management system, through many tests on the system, found that the management system requirements have been met. Of course, there may still exist some undiscovered problems. In the subsequent use of the system, if we find the problem, we will solve the problem in time, and will continue to study, add functional modules, and improve the system.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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