基于决策树银联积分通系统的设计与实现

发布时间：2018-04-02 01:15

本文选题：管理系统　切入点：决策树　出处：《湖南大学》2015年硕士论文

【摘要】：社会经济的高速发展加快了货币的流动和价值变化,同时进一步触动了积分和电子货币市场。积分作为一种刺激会员活跃度、回馈用户的营销电子货币,已经被越来越多的企业和商家所普遍应用。在此过程中,银联看到了积分行业的商业契机,在今日的实体经济和虚拟经济中,缺少一种能将消费者个人拥有的多种积分打通并汇聚使用去消耗购物、体现其现金价值的商业模型,即本文所述的银联积分。本文通过对整个积分业态和银联积分商业模式的分析,旨在建立一套银联积分的商业模式。以银联积分为基础,找出一条适合未来十年的电子商务积分体系的建设道路,为众多企业和商家提供新型货币下的商业渠道和会员黏度的解决方案。据2012年工业和信息化部科技司的统计报告显示,我国银行业在以大约每年百分之五的速度递增。每个银行都在面临着日益严重的商业竞争、日益萎缩的客户资源、日益增高的售后服务要求等问题。积分通的建设已经成为了银行增强竞争实力、稳定客户资源、提高售后服务水平的有效出路。本文在分析积分通的研究与发展现状和银联的发展现状的基础上,策划了某银联积分通的建设方案。本方案包括:其一,完成该银联的积分通系统需求分析;其二,实现该银联积分通平台的总体设计;其三,实现该银联积分通平台的具体设计方案;其四,实现交易处理、销账服务等主要功能;其五,实现平台测试等具体建设方案。本课题研究的主要内容是建立一个较为完善的综合积分管理系统,完成系统相关的设计开发以及测试工作。需求分析阶段,设计阶段,开发编码阶段,测试阶段,实施阶段为软件工程的几个阶段,在客户喜好以及客户消费方式的基础上,充分调研长沙地区客户支付能力,对目前银联各个零售业务进行分析,能够满足引导不同客户群体消费的需要,建立灵活可靠的积分配置策略,以顺应银联的营销策略。为了使系统具有良好的稳定性和扩展性,并采用了Oracle技术,使用J2EE的系统框架完成前端应用的开发,为以后业务的多渠道发展建立灵活的扩展平台。
[Abstract]:The rapid development of social economy speeds up the flow of money and changes in value, and further touches the points and the electronic money market. It has been widely used by more and more enterprises and businesses. In the process, UnionPay has seen the business opportunities of the credit points industry, in today's real economy and virtual economy, There is a lack of a business model that can get through the multiple points that consumers own and use them together to consume their purchases, reflecting the value of their cash. That is, the UnionPay integral, which is described in this paper, is based on the analysis of the whole business pattern and the business model of UnionPay integral, in order to establish a commercial model of UnionPay integral, which is based on the UnionPay integral. Find a way to build an ecommerce scoring system for the next decade, and provide a solution for businesses and businesses with new currency channels and memberships, according to a 2012 statistics report from the Science and Technology Department of the Ministry of Industry and Information Technology. China's banking industry is increasing at a rate of about 5% per year. Each bank is facing increasing commercial competition and shrinking customer resources. Problems such as increasing requirements for after-sales service, etc. The construction of integrator has become a way for banks to enhance their competitive strength and stabilize customer resources. On the basis of analyzing the research and development status of integral-link and the development of UnionPay, this paper plans the construction plan of some UnionPay integral Link. The scheme includes the following: first, The system needs analysis; second, realize the overall design of the UnionPay integral platform; third, realize the concrete design scheme of the UnionPay integral and Communication platform; fourth, realize the main functions such as transaction processing, cancellation service, etc. The main content of this research is to establish a relatively perfect integrated integral management system, complete the system related design and development and test work. On the basis of customer preference and customer consumption mode, the development coding stage, test stage and implementation stage are several stages of software engineering. Based on the investigation of customer payment ability in Changsha area, the current retail business of UnionPay is analyzed. It can meet the needs of guiding the consumption of different customer groups, establish a flexible and reliable integral allocation strategy to comply with UnionPay's marketing strategy. In order to make the system have good stability and expansibility, the Oracle technology is adopted. The system framework of J2EE is used to complete the development of front-end application, and a flexible extension platform is established for the development of multi-channel service in the future.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52

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