白色家电营销策略研究

发布时间：2018-04-21 21:16

本文选题：家电销售 + 营销策略研究　；参考：《商》2016年06期

【摘要】：正前言白色家电作为替代人们家务劳动的电器产品,关系到人们生活的方方面面,可以说白色家电与人们的生活息息相关。企业如何营销自己的白电产品以及采用什么营销策略推广旗下品牌,成为各个企业研究的重点。论文通过文献分析法,结合营销战略分析等专业知识,对中国白电产品的营销战略进行分析,总结相关企业的成功营销经验,同时发现一些具体的问题,并提出具体的改革建议,以希望对中国企业的白电营销有所帮助。一、白色家电产业市场营销环境分析
[Abstract]:As a substitute for people's household work, white electrical appliance is related to all aspects of people's life. It can be said that white electrical appliance is closely related to people's life. How to market their own white power products and what marketing strategy to promote their brands has become the focus of each enterprise research. Based on the literature analysis and marketing strategy analysis, this paper analyzes the marketing strategy of white power products in China, summarizes the successful marketing experience of related enterprises, and finds some specific problems. And puts forward the concrete reform proposal, hoped to be helpful to the Chinese enterprise's white electricity marketing. Analysis on the Marketing Environment of White Appliance Industry
【作者单位】：广西大学;
【分类号】：F274;F426.6

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