图书直播营销的兴起与走向

发布时间：2018-06-08 03:25

  本文选题：直播 + 图书营销　； 参考：《现代出版》2017年04期

【摘要】：相较于传统营销方式,图书直播营销具有平等开放的交互性、成本低廉的聚焦效应、精准的社群化传播和仪式感的场景建构等优势,对提升销售数量和打造出版品牌有积极影响。结合现状分析,图书直播营销的未来将呈现出多平台联动、理念与内容创新和跨界联合追求内容变现的发展动向。
[Abstract]:Compared with traditional marketing methods, live book marketing has the advantages of equal and open interaction, low cost focusing effect, accurate communitarian communication and ritual scene construction, etc. It has a positive impact on increasing sales and creating publishing brands. Based on the analysis of the present situation, the future of live book marketing will present the development trend of multi-platform linkage, idea and content innovation and cross-border joint pursuit of content realization.
【作者单位】： 广西师范大学新闻与传播学院;
【分类号】：G230.7-F
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本文编号：1994217