西式品牌快餐店室内环境设计研究

发布时间：2018-06-08 12:02

本文选题：西式快餐 + 品牌　；参考：《吉林建筑大学》2015年硕士论文

【摘要】：快餐行业是在社会经济高速发展下出现的产物。当今社会中,随着人们生活的节奏日益加快,同时人们对餐饮消费观念的巨大转变,使得快餐行业以其快捷、方便、卫生等优势迅速的占领了餐饮市场上最重要的行业地位。在中国快餐行业市场的竞争中,尽管中式快餐在上个世纪八十年代末至九十年代整体经历了的迅速发展历程后,取得了较大的进步及提升,但还是相对落后于西式品牌快餐的发展速度,没有其发展迅速和强劲的推动力。究其原因,排除经济区域在营销策略等方面的优势外,就其室内空间环境的设计也对其快速发展起到了很重要的影响作用,这点是值得我们去深入的研究。在西式品牌快餐快速发展并成功被中国市场接受的同时,我们看到在目前国内的餐饮空间的室内设计中存在的一系列空间设计的不合理、设计单一枯燥乏味,没有创新、主题不鲜明、没有文化内涵等问题。通过对西式品牌快餐室内环境设计的研究和分析,提炼出能够满足用餐人群使用需求的室内设计要素,总结其室内空间环境的营造的方法,能够有效的为餐饮室内空间设计提供技术支持。同时也能够为中式快餐的室内设计提供参考与指导。研究这些国外比较成熟的技术和方法,并能够在研究的基础之上,充实和完善国内餐饮空间在把握消费者心理和行为上的知识内容。更好地推进餐饮空间的室内设计向健康、舒适、便捷的方向发展。本文主要从西式品牌快餐店的室内环境界面设计、西式品牌快餐店室内环境色彩和光环境设计、西式品牌快餐店室内家具与陈设设计三部分内容对西式品牌快餐店室内空间环境进行研究。在相对广泛的收集其相关资料的基础之上,通过对所搜集资料的分析、理解、归纳来研究创作的构思及其理念。用案例分析的方法及类型的研究的方法来分析空间创作的手法,从而对西式品牌快餐店室内环境设计形成深入的认识,以期望能够对本土快餐业室内空间设计的进一步发展和理性研究有所助益。
[Abstract]:Fast food industry is the product of the rapid development of social economy. In today's society, with the increasing pace of people's life and the huge change of people's concept of food consumption, the fast food industry has occupied the most important position in the catering market because of its advantages such as speed, convenience, hygiene and so on. In the competition in the Chinese fast food market, although Chinese fast food has made great progress and promotion after the rapid development of the whole from the late 1980s to the 1990s, However, it still lags behind the development speed of western brand fast food, without its rapid and strong driving force. The reason is that excluding the advantages of economic region in marketing strategy and other aspects, the design of its indoor space environment also plays an important role in its rapid development, which is worthy of our in-depth study. With the rapid development of western brand fast food and its successful acceptance by the Chinese market, we see a series of space designs in the present domestic dining space interior design that are unreasonable, single, boring, and not innovative. The theme is not clear, there is no cultural connotation and other issues. Through the research and analysis of the interior environment design of western brand fast food, the interior design elements which can meet the needs of the dining crowd are extracted, and the methods of creating the indoor space environment are summarized. Can effectively provide technical support for restaurant interior space design. At the same time, it can also provide reference and guidance for the interior design of Chinese fast food. To study these foreign mature technologies and methods, and on the basis of the research, to enrich and improve the domestic catering space in the grasp of consumer psychology and behavior knowledge content. Better promote the dining space interior design to healthy, comfortable, convenient direction development. This article mainly from the western brand fast food restaurant interior environment interface design, the western style brand fast food restaurant indoor environment color and the light environment design, The interior space environment of western brand fast food restaurant is studied in three parts: interior furniture and furnishings design. On the basis of the relative extensive collection of relevant materials, through the analysis, understanding and induction of the collected data, the author studies the conception and concept of creation. Using the method of case analysis and the method of type research to analyze the technique of space creation, so as to form a deep understanding of the interior environment design of western brand fast food restaurant. It is expected to be helpful to the further development and rational research of interior space design of local fast food industry.
【学位授予单位】：吉林建筑大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TU247.3

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