电力营销体系中客户档案信息管理系统设计与实现
发布时间：2018-10-08 12:31
【摘要】：客户档案信息管理工作的质量与效率对于电力企业的营销业务有着重要影响，本文对国家电网永州市电业局客户档案资料信息管理系统展开研究，设计并实现了一个基于B/S架构的营销客户档案信息管理平台。系统开发基于B/S架构，采用ASP.NET、C#和SQL Server数据库开发技术，，采用软件工程相关理论与方法进行了完整的需求分析、功能设计、功能实现和功能测试。 针对永州市电业局提出的需求，希望系统满足当前海量客户档案数据基础管理功能的基础上，能够为电力公司的其他信息平台提供业务决策基础数据。本文在设计工作中重点突出了系统的数据处理能力，采用模块化的设计思想对系统所需实现的数据处理功能进行划分，各模块之间实现了功能独立，并通过功能接口调用和数据交互来实现系统的档案信息管理功能。 在对电力客户档案资料数据统计处理中，采用了改进型的K-means算法进行了处理，改进后的算法可以对分布高度不规则的电力客户档案资料数据进行准确地聚类处理，能够提高系统的数据统计分析结果的正确性，促进电力企业在电力营销决策过程中的有效性与正确性。 测试表明，系统在功能模块方面涵盖了客户档案资料信息日常管理业务中的基础设置、收集整理、存档管理、信息查询检索、统计分析等方面，可以为内部员工与客户提供完善的档案信息管理功能接口，满足了电力企业营销客户档案资料信息的基本管理需求，同时在技术与理论层面进行了部分创新与探索，对于我国电力企业营销客户档案信息管理工作的信息化与数字化进程有着一定的借鉴与促进意义。
[Abstract]:The quality and efficiency of customer file information management have an important impact on the marketing business of electric power enterprises. This paper studies the customer file information management system of State Grid Yongzhou Electric Power Bureau. A marketing customer file information management platform based on B / S architecture is designed and implemented. The system development is based on the B / S architecture, using ASP.NET,C# and SQL Server database development technology, software engineering theory and methods to complete the requirements analysis, function design, function realization and function testing. According to the demand of Yongzhou Electric Power Bureau, it is hoped that the system can provide the basic data of business decision for other information platforms of electric power company on the basis of meeting the basic management function of massive customer file data. In this paper, the data processing ability of the system is emphasized in the design work, and the data processing function of the system is divided by the modular design idea, and the function independence is realized among the modules. The file information management function of the system is realized through function interface call and data exchange. In the statistical processing of electric power customer file data, the improved K-means algorithm is used to deal with it. The improved algorithm can accurately cluster the data of power customer file data with highly irregular distribution. It can improve the correctness of the statistical analysis results of the system and promote the validity and correctness of electric power enterprises in the process of power marketing decision. The test results show that the system covers the basic setting, collection and arrangement, archival management, information query and retrieval, statistical analysis and so on. It can provide internal employees and customers with a perfect functional interface of archival information management, which meets the basic management needs of marketing customer archival information in electric power enterprises. At the same time, some innovations and explorations are carried out on the technical and theoretical level. It has certain reference and promotion significance for the information and digitization process of marketing customer file information management in electric power enterprises of our country.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
本文编号：2256761
[Abstract]:The quality and efficiency of customer file information management have an important impact on the marketing business of electric power enterprises. This paper studies the customer file information management system of State Grid Yongzhou Electric Power Bureau. A marketing customer file information management platform based on B / S architecture is designed and implemented. The system development is based on the B / S architecture, using ASP.NET,C# and SQL Server database development technology, software engineering theory and methods to complete the requirements analysis, function design, function realization and function testing. According to the demand of Yongzhou Electric Power Bureau, it is hoped that the system can provide the basic data of business decision for other information platforms of electric power company on the basis of meeting the basic management function of massive customer file data. In this paper, the data processing ability of the system is emphasized in the design work, and the data processing function of the system is divided by the modular design idea, and the function independence is realized among the modules. The file information management function of the system is realized through function interface call and data exchange. In the statistical processing of electric power customer file data, the improved K-means algorithm is used to deal with it. The improved algorithm can accurately cluster the data of power customer file data with highly irregular distribution. It can improve the correctness of the statistical analysis results of the system and promote the validity and correctness of electric power enterprises in the process of power marketing decision. The test results show that the system covers the basic setting, collection and arrangement, archival management, information query and retrieval, statistical analysis and so on. It can provide internal employees and customers with a perfect functional interface of archival information management, which meets the basic management needs of marketing customer archival information in electric power enterprises. At the same time, some innovations and explorations are carried out on the technical and theoretical level. It has certain reference and promotion significance for the information and digitization process of marketing customer file information management in electric power enterprises of our country.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：TP311.52
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本文编号：2256761
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