反客为主式营销
发布时间：2018-11-15 16:29
【摘要】：正企业借助产消者的特性,利用反客为主式营销下消费者主动参与营销的行为,收集到更为精准的消费者数据,为产品设计和营销创新提供依据,使其更贴近消费者需求。反客为主式营销,是指消费者借助网络工具,成为营销活动的主导者,主动发起营销活动或直接参与营销传播的一种新型的网络营销。反客为主式营销改变了传统营销模式下消费者仅是营销受众的现
[Abstract]:With the help of the characteristics of the consumers, the enterprises take the initiative to participate in the marketing under the anti-customer marketing, collect more accurate consumer data, provide the basis for product design and marketing innovation, and make it more close to the consumer demand. Anti-guest oriented marketing refers to a new type of network marketing in which consumers, with the help of network tools, become the leaders of marketing activities and initiate marketing activities or directly participate in marketing communication. Reverse customer oriented Marketing has changed the traditional marketing model in which consumers are only the audience of marketing
【作者单位】： 中国海洋大学管理学院;
【基金】：教育部青年基金项目“互联网+”背景下零售企业多变协同发展研究(16YJC790099)的阶段性成果
【分类号】：F274
，
本文编号：2333815
[Abstract]:With the help of the characteristics of the consumers, the enterprises take the initiative to participate in the marketing under the anti-customer marketing, collect more accurate consumer data, provide the basis for product design and marketing innovation, and make it more close to the consumer demand. Anti-guest oriented marketing refers to a new type of network marketing in which consumers, with the help of network tools, become the leaders of marketing activities and initiate marketing activities or directly participate in marketing communication. Reverse customer oriented Marketing has changed the traditional marketing model in which consumers are only the audience of marketing
【作者单位】： 中国海洋大学管理学院;
【基金】：教育部青年基金项目“互联网+”背景下零售企业多变协同发展研究(16YJC790099)的阶段性成果
【分类号】：F274
，
本文编号：2333815
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