内部市场营销对酒店业工作满意度和员工忠诚度的影响
发布时间：2022-10-05 17:28
在当今这种激烈的竞争环境中,组织注重理论新概念,必须尝试将这些概念灌输到实践中去。内部营销是追求员工忠诚度的一个引人注目的概念,也是竞争优势的源泉。本研究的主要目的是通过对工作满意度来考察内部营销对员工忠诚度的影响,因此,提出了证明这种关系的命题。为了研究内部营销对工作满意度和员工忠诚度的影响。这些命题是必要的。因为它为基于经验数据的假设检验过程提供了经验分析的行动过程,来自巴基斯坦的旅馆和餐馆通过整合服务营销文献及人力资源实践,研究了内部营销的影响。因此,本文的研究成果对人力资源管理和服务营销领域有一定的借鉴作用同时也有助于理解内部营销理念。数据由350个人使用5个点收集,如使用不同项目量表开发的量表问卷,对数据进行了不同的统计检验,包括回归分析、相关分析、可靠性分析和清醒试验。研究结果表明,内部营销与员工忠诚、内部营销和工作满意度之间存在显著的关系。在这两个变量中,工作满意度的调解也显示出统计学上的显著效果。由此得出结论:提高员工满意度可以很容易地降低离职倾向。因为员工希望与组织一起给他们带来福利和积极的工作经验。相关分析和回归分析结果表明,内部营销与工作满意度存在较强的关系。此外...
【文章页数】：67 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Chapter 1 Introduction
1.1 Research Background and Statement of The Problem
1.1.1 Research Background
1.1.2 Statement of the Problem
1.2 Research Objective and Significance
1.2.1 Research objectives
1.2.2 Research Significance
1.3 Literature Review
1.3.1 Internal Marketing
1.3.2. Employee Loyalty
1.3.3. Job Satisfaction
1.3.4 Comments on Current Literature
1.4 Main Content and structure of thesis
Chapter 2 Hypothesis Development and Theoretical Framework
2.1 Hypothesis Development
2.1.1 Relationship of Internal Marketing and Job Satisfaction
2.1.2 Relationship of Job Satisfaction and Employee Loyalty
2.1.3 Relationship of Internal Marketing and Employee Loyalty
2.2. Theoretical Framework
2.3 Summary
Chapter 3 Sampling Design and Data Analysis
3.1 Questionnaire Design
3.2 Questionnaire Distribution and Collection
3.2.1 Pilot Testing
3.2.2 Sampling Design
3.2.3 Data Collection
3.3 Data Analysis
3.3.1 Analysis of Demographics
3.3.2 Descriptive Statistics
3.3.3 Reliability Analysis
3.3.4 Validity Measurement (Factor analysis)
3.4 Hypothesis Testing
3.4.1 Correlation
3.4.2 Regression
3.4.3 Sobel Test
3.5 Analysis Results
3.6 Summary
Chapter 4 Discussions and Suggestions
4.1 Discussions
4.1.1 Internal marketing and job satisfaction
4.1.2 Job satisfaction and employee loyalty
4.1.3 Internal marketing and employee loyalty
4.2 Suggestions
4.3 Summary
Conclusion
References
Appendix A
Acknowledgement
Resume
本文编号：3686200
【文章页数】：67 页
【学位级别】：硕士
【文章目录】：
摘要
Abstract
Chapter 1 Introduction
1.1 Research Background and Statement of The Problem
1.1.1 Research Background
1.1.2 Statement of the Problem
1.2 Research Objective and Significance
1.2.1 Research objectives
1.2.2 Research Significance
1.3 Literature Review
1.3.1 Internal Marketing
1.3.2. Employee Loyalty
1.3.3. Job Satisfaction
1.3.4 Comments on Current Literature
1.4 Main Content and structure of thesis
Chapter 2 Hypothesis Development and Theoretical Framework
2.1 Hypothesis Development
2.1.1 Relationship of Internal Marketing and Job Satisfaction
2.1.2 Relationship of Job Satisfaction and Employee Loyalty
2.1.3 Relationship of Internal Marketing and Employee Loyalty
2.2. Theoretical Framework
2.3 Summary
Chapter 3 Sampling Design and Data Analysis
3.1 Questionnaire Design
3.2 Questionnaire Distribution and Collection
3.2.1 Pilot Testing
3.2.2 Sampling Design
3.2.3 Data Collection
3.3 Data Analysis
3.3.1 Analysis of Demographics
3.3.2 Descriptive Statistics
3.3.3 Reliability Analysis
3.3.4 Validity Measurement (Factor analysis)
3.4 Hypothesis Testing
3.4.1 Correlation
3.4.2 Regression
3.4.3 Sobel Test
3.5 Analysis Results
3.6 Summary
Chapter 4 Discussions and Suggestions
4.1 Discussions
4.1.1 Internal marketing and job satisfaction
4.1.2 Job satisfaction and employee loyalty
4.1.3 Internal marketing and employee loyalty
4.2 Suggestions
4.3 Summary
Conclusion
References
Appendix A
Acknowledgement
Resume
本文编号：3686200
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