政务微博在政府管理运用中的困境及其应对

发布时间：2018-03-10 15:01

本文选题：政务微博　切入点：电子政务　出处：《湘潭大学》2015年硕士论文　论文类型：学位论文

【摘要】：2009年8月起,微博正式的被中国网民接受,同年12月我国的第一个政务微博正式投入运行。微博的出现不仅在改变中国人的交流及社交方式,同时也对中国的政治产生了双向作用。作为新型政府管理手段,政务微博有着自身的明显优势。在政府管理中运用好政务微博,服务于百姓,打造电子政府和服务型政府,对政府信息化管理起到积极向上的作用。在经历了11年与12年数量井喷式的发展后,2013年至今,政务微博已进入平稳发展期。在国家进一步的重视与规范下,政务微博正在更好的发挥其职能。但是,政务微博作为新兴政府传播媒介,其成长过程中必然存在不利于其健康发展的因素,导致其发展和运用陷入困境之中。如传统政府模式造成的影响、相关工作人员的认识不到位、政务微博相关机制不完善等原因,造成了我国政务微博现阶段存在与传统政府网站功能界限模糊、发展的区域与运用的领域不平衡、主客体之间缺乏良性互动、缺乏规范管理与体制机制支持等问题。这些问题都在制约着我国政务微博在政府管理中的运用,制约着其健康的发展。因此,在相关理论的指导之下,探究当前中国政务微博面临的困境以及问题出现的原因,同时对其进行深刻地分析,这样有助于找到政务微博的发展途径以及解决问题的办法。除了要进一步加强认识外,还要进一步掌握政务微博使用方法提升使用效果,同时制定相应的激励机制和监管机制,来进一步完善其发展机制,同时也促进了政府的政务信息公开的贯彻与实施。本文运用文献研究法、个案分析法和比较分析法进行研究,目的在于通过提升政务微博的管理水平来为处于发展初期的政务微博创造更良好的成长环境以更好的发挥政务微博作用,并推动政务微博相关机制更加健全完善。
[Abstract]:Since August 2009, Weibo has been officially accepted by Chinese netizens, and on December, the country's first government official, Weibo, was officially put into operation. The emergence of Weibo is not only changing the way Chinese people communicate and socialize. At the same time, it has also played a two-way role in Chinese politics. As a new type of government management means, political affairs Weibo has its own obvious advantages. In government management, it is necessary to make good use of government affairs, Weibo, to serve the people, and to build an electronic government and a service-oriented government. After 11 years and 12 years of blowout development, since 2013, the government affairs Weibo has entered a stable development period. Government affairs Weibo is better performing its functions. However, as a new government communication medium, there must be factors that are not conducive to its healthy development in the process of its growth. For example, the influence caused by the traditional government model, the lack of understanding of relevant staff, the imperfection of the relevant mechanism of Weibo, and so on. This has resulted in the existence of blurred functional boundaries between Weibo and the traditional government websites, imbalance between the areas of development and application, and a lack of positive interaction between the subject and the object at the present stage. Lack of normative management and institutional mechanism support. These problems are restricting the use of Weibo in government management, restricting its healthy development. Therefore, under the guidance of relevant theories, To probe into the predicament and the causes of the problems faced by Weibo in China's government affairs at present, and at the same time to make a profound analysis of them, will help to find out the development path and the solution to the problems of the Chinese government affairs Weibo. Besides, we should further strengthen our understanding of the situation. We also need to further grasp the use of government affairs Weibo to improve the effectiveness of its use, and at the same time formulate corresponding incentive and regulatory mechanisms to further improve its development mechanism. At the same time, it also promotes the implementation and implementation of government information disclosure. This paper uses literature research, case analysis and comparative analysis to carry out research. The purpose is to improve the management level of government affairs Weibo to create a better growth environment for the government in the early stage of development, so as to play a better role in the role of the government administration Weibo, and to promote the relevant mechanism of the government administration Weibo to be more sound and perfect.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D63

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