省级科技主管部门政务微信传播影响力分析——以“广东科技”为例

发布时间：2018-03-10 17:26

本文选题：政务微信　切入点：传播影响力　出处：《科技管理研究》2017年06期 　论文类型：期刊论文

【摘要】：在全国各省级科技主管部门政务微信中,以"广东科技"为例进行实证调研,通过引入自媒体WCI传播影响力指数,并结合层次分析法的逻辑分析框架,从7个维度指出省级科技主管部门微信公众平台在传播影响力方面的主要问题,进而从五个维度对省级科技主管部门政务微信运营管理提出建议如下,在内容运营方面,改变内容运营思维,提升政务微信亲和力;在品牌活动上,以政务微信为入口,打造线上线下品牌活动;在信息供给渠道方面,充分利用省厅平台资源,构建矩阵信息供给渠道;在传播形式上,丰富内容传播形式,提升用户体验乐趣;在后台保障方面,构建后台管理保障体系,建立全方位的战略合作关系。
[Abstract]:Taking Guangdong Science and Technology as an example, this paper makes an empirical investigation in the administrative WeChat of the provincial competent departments of science and technology in China. By introducing the self-media WCI transmission influence index, and combining with the logical analysis framework of the Analytic hierarchy process (AHP), This paper points out the main problems of WeChat public platform of provincial science and technology department in spreading influence from seven dimensions, and then puts forward the following suggestions on the operation and management of WeChat government affairs of provincial science and technology department from five dimensions, in terms of content operation, Change the content operation thinking, promote the affinity of the government WeChat; in the brand activities, take the government WeChat as the entrance, create the online and offline brand activities; in the information supply channel, make full use of the provincial platform resources, Build matrix information supply channels; in the form of communication, enrich the form of content dissemination, enhance the fun of user experience; in the backstage security, build a backstage management security system, establish a comprehensive strategic partnership.
【作者单位】：广东省科技创新监测研究中心;
【分类号】：D63

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