突发事件中公众参与应对社会化媒体不实信息的意愿研究

发布时间：2018-03-25 01:12

本文选题：社会化媒体　切入点：不实信息　出处：《情报杂志》2016年09期

【摘要】：[目的/意义]大规模的公众参与能使不实信息在传播初期得到有效抑制,研究这种现象有助于从新的角度思考社会化媒体在不实信息应对中扮演的角色。[方法/过程]借鉴了计划行为理论为和动机理论,构建了研究突发事件中公众参与应对社会化媒体不实信息的意愿的概念模型,利用结构方程模型对问卷采集的数据进行了分析。[结果/结论]研究结果表明自我发展、乐于助人、声望寻求三个动机因素对行为态度有显著正向影响;社会交往和互惠期望对行为态度的影响不显著;行为态度、主观规范、感知行为控制均与行为意愿显著正相关;主观规范同时也对行为态度有着显著正向影响。
[Abstract]:[purpose / meaning] Large-scale public participation can effectively curb false information in the early stages of dissemination, The study of this phenomenon helps to think about the role of social media in dealing with false information from a new perspective. [methods / processes] draw on the theory of planned behavior and motivation, This paper constructs a conceptual model to study the willingness of the public to participate in coping with social media misinformation in unexpected events, and analyzes the data collected by the questionnaire by using the structural equation model. [results / conclusions] the research results show that self-development. Three motivational factors, such as willingness to help others, reputation seeking, have significant positive influence on behavior attitude, social interaction and reciprocal expectation have no significant influence on behavior attitude, behavior attitude, subjective norm and perceived behavior control are significantly positively related to behavior intention. Subjective norms also have a significant positive impact on behavior and attitude.
【作者单位】：上海工程技术大学管理学院;
【基金】：国家社会科学基金项目“非常规突发事件中社会化媒体不实信息的群体干预模式研究”(编号:14BTQ026) 国家自然科学基金青年项目“新媒体中考虑群体差异的谣言传播机理及干预策略研究”(编号:71503163) 上海市哲学社会科学规划项目“突发事件中新媒体谣言传播群体干预策略研究”(编号:2015EGL007)的研究成果之一
【分类号】：G206;D63

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