新浪微博和报纸在突发事件中的媒介间议程设置

发布时间：2018-10-18 07:39

【摘要】：互联网时代,网络媒体迅速崛起,在信息沟通、舆论监督等方面,网络媒体所发挥的作用也越来越大,给大众传播研究带来了深刻的变化,学界也更多地关注传统媒体和网络媒体间的议程设置关系。同时在我国,都市报的崛起打破了党报垄断主流媒体舆论场的格局,党报、都市报在与网络媒体进行互动时体现出不同的特点。近年来我国突发事件频发,传统媒体持续关注报道,网友也在微博平台上积极讨论,传统媒体和以微博为代表的新媒体间的议程设置效果体现得更为突出,传统媒体舆论场和网络媒体舆论场的竞争更为激烈。因此,本文将结合内容分析和时滞相关分析方法,研究在突发事件中传统媒体和新浪微博间议程设置的特点,考察党报、都市报如何与微博进行议程设置,探讨如何更好地发挥传统媒体舆论场和网络媒体舆论场的作用。研究发现:在议题层面上,都市报和微博之间有议程设置的效果,议题的流向是双向的;在属性层面上,未发现都市报和微博之间有议程设置的效果。另外,在议题和属性两个层面上,都未发现党报和微博之间有议程设置的效果。
[Abstract]:In the Internet era, the rapid rise of the network media, in the aspects of information communication, public opinion supervision, network media play a more and more important role, which has brought profound changes to the research of mass communication. Academic circles also pay more attention to the agenda setting relationship between traditional media and network media. At the same time in our country, the rise of the city newspaper breaks the pattern of the party newspaper monopolizing the mainstream media public opinion field. The party newspaper and the city newspaper show different characteristics when they interact with the network media. In recent years, with the frequent occurrence of emergencies in our country, the traditional media have continued to pay close attention to the reports, and netizens have also actively discussed on the platform of Weibo. The effect of agenda setting between the traditional media and the new media represented by Weibo is more prominent. The traditional media public opinion field and the network media public opinion field competition is more intense. Therefore, this paper will study the characteristics of agenda setting between traditional media and Sina Weibo in emergencies by using the methods of content analysis and time-delay correlation analysis. This paper discusses how to better play the role of traditional media public opinion field and network media public opinion field. The results show that there is the effect of agenda setting between the city newspaper and Weibo, and the direction of the topic is bidirectional; on the attribute level, there is no effect of the agenda setting between the city newspaper and Weibo. In addition, there is no effect of agenda setting between party newspaper and Weibo on the two levels of topic and attribute.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D63;G206

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